{"id":3638,"date":"2020-06-18T08:34:34","date_gmt":"2020-06-18T15:34:34","guid":{"rendered":"https:\/\/mapp.com\/?p=3638"},"modified":"2023-01-30T13:37:41","modified_gmt":"2023-01-30T12:37:41","slug":"nurture-marketing-11-ways-to-make-that-second-purchase-happen","status":"publish","type":"post","link":"https:\/\/mapp.com\/blog\/nurture-marketing-11-ways-to-make-that-second-purchase-happen\/","title":{"rendered":"Nurture Marketing: 11 Ways to Make That Second Purchase Happen"},"content":{"rendered":"

What\u2019s better than converting a lead into a sale? Nurturing that sale into a regular customer of course! And the best way to do that? By using data-driven strategies<\/a> to connect with customers at every touchpoint.\u00a0<\/span><\/p>\n

Why is it so important to invest in nurturing your customers? Because customer retention has a considerable impact on ROI (return on investment). In fact, a 5% increase in customer retention can result in 25 – 29%<\/span> more revenue.<\/span><\/a><\/p>\n

Now, we hear you; you might already be nurturing your customers. But are you achieving the results you want? If you aren\u2019t, it just might be that you\u2019re missing a trick – and it exists all in your customer data.\u00a0\u00a0<\/span><\/p>\n

Using your customer data effectively can help you gain valuable insights into their characteristics, interactions, behaviors, and buying preferences. Done well, this information can be used to optimize all aspects of nurturing to improve engagement, develop relationships, and strengthen customer loyalty.<\/a>\u00a0<\/span><\/p>\n

Yes, all that data you’re storing can do wonders for your bottom line. But it can be pretty overwhelming and tricky to know what to do with it and when to use it when it’s stored in siloes and its raw format. If it\u2019s not structured correctly for your team, it almost feels like you\u2019re trying to \u201cfind waldo\u201d when extracting insights. This is where mapping the <\/span>customer journey<\/span><\/a> is key. Using your data, you can identify the areas in your customer\u2019s journeys to use certain techniques to communicate with them. This is known as nurture marketing, and you can use our customer journey map<\/a> to help.\u00a0<\/span><\/p>\n

\"Mapp-Customer-Journey-Map-CTA-EN\"<\/a><\/p>\n

What is nurture marketing?<\/h2>\n

Simply put, nurture marketing is a strategy for communicating with your customers, with techniques to encourage and foster brand loyalty that leads to repeat sales. This is crucial to the success of your business, because repeat customers have been shown to spend<\/span> 67%<\/span><\/a> more than new customers on average.\u00a0<\/span><\/p>\n

What exactly does it take to nurture customers the right way? Nurture marketing done well involves reaching out to your customers with important information, while personalizing the experience of every interaction itself. It gives your company credibility and fosters trust, while also helping businesses to:<\/span><\/p>\n