"A big thank you and even a bigger WELL DONE for yet another amazing event. You put Shoptalk to shame!"
★★★★★
"Insightful, thought-provoking, and super interesting. And flawlessly executed, our team do corporate events and experiences so we know what it takes."
★★★★★
"Kept us all on the edge of our seats, scribbling notes, debating on org changes facing AI adoption, learning on the big moves directly from Google and Pinterest."
★★★★★
"Always a good sign when a conference changes what you do as soon as you get back to your desk. James Brooke and Azeem Azhar did a brilliant job setting the scene for the agentic advantage."
★★★★★
"Never thought decoding fashion would be this big of a thing. This really changed my perspective on marketing tech. Enjoyed the multi-agent simulation from Mapp."
★★★★★
"Great to see the UK continue to be at the fore of the AI revolution. Great to hear real stories from retailers and brands and the struggle of aligning the promise of AI with internal process."
★★★★★
"So nice to be understanding the nuances of Fashion in the world of generic AI tooling. Was a great event, just a shame I couldn't stay for the last couple of hours."
"I know how much effort you and the team put into it, great panel and speakers too! Here's to the next one."
2-minute aftermovie
Watch the event highlights
180 Studios, London · April 16, 2026
3 big ideas from the day
What the room was talking about
Eric Lubow · Mapp
The Physics of Fashion
Knowledge Graphs can structure fashion through rules, defining how colour, silhouette, fit and outfit logic relate. But meaning shifts with body, context and brand language, making a shared semantic layer essential to preserving brand DNA.
Heather Clark · Pinterest
Powering Decisions
Gen Z face a crisis of identity and choice, 70% regret social purchases instantly. Pinterest addresses that anxiety through visual discovery, where one pin becomes a full aesthetic and a behavioural feedback loop that reveals and shapes taste simultaneously.
Andrew Xeni · Nobody's Child
Digital Product Passports
DPPs bring the factual data layer that AI systems need to stay honest: materials, origin, lifecycle attached to every garment, making transparency the foundation rather than an afterthought, ahead of incoming EU legislation.
65%
of fashion retailers are spending more to acquire customers than those customers return in operating margin. Paid search nearly tripled its share of sector traffic in 12 months.
53.7bn
visits tracked across 397 retailers, 7 markets, 26 months of data, in Mapp's landmark "Who Owns Discovery" report, launched live at the event.
OC&C's retail strategy expert unpacks fashion's cost crisis. 65% of retailers spending more to acquire than they earn. What the data says about survival.
What AI Actually Sees When It Looks at Your Product
A live demonstration of Mapp's AI labelling engine, showing exactly how AI reads product data and what fashion brands need to do to stay accurately represented.
Content Infrastructure for the AI Era, ft. Primark
How Primark built the content infrastructure to support AI at scale, real time savings in alt text generation, product descriptions and article generation. A multi-year AI journey.
Mapp's CEO and CTO go under the hood of agentic AI, from reducing returns through sizing optimisation to improving product attribution. The "unorganised multi-agent simulation" that had the room talking.
StoryStream's CEO cuts through the noise with practical examples of agentic AI already delivering results in fashion, and the architecture decisions that make them work.
Four senior leaders from iconic fashion brands debate how to build the organisational muscle for agentic AI, balancing creative integrity with automation at scale. "For a creative output from AI, you need creatives to input."
VP-level practitioners from Ann Taylor & LOFT, Dr. Martens and Crew Clothing share how their teams are adapting to AI-mediated discovery, the real challenges, the real wins.
Digital Product Passports: The Data Layer AI Needs
How Nobody's Child is using DPPs to bring the factual data layer AI needs, materials, origin, lifecycle attached to every garment, ahead of EU legislation.
The specific steps fashion brands should take in the next 90 days to win in an agentic world. A concrete, actionable framework to take back to your desk on Monday.
Brands winning in AI aren't just moving fast, they're staying unmistakably themselves. Find out how Mapp's fashion-specific AI can help you protect brand DNA while scaling discovery.
