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Explore Mapp Fashion

Built for the unique demands of fashion retail, Mapp Fashion turns fragmented product data into governed meaning and real-time action. Powered by GEMA, our fashion knowledge graph, it connects products to the styles, occasions, trends and language shoppers actually use, driving smarter merchandising and more relevant experiences across search, web, email, paid channels and AI discovery.

Why book a demo?

  • AI trained for fashion: Built to understand how people browse, decide, and shop
  • Smarter product data: Turns product facts into meaning for better search, recommendations and discovery
  • Personalisation that scales: Connects products to style, occasion, intent and shopper language
  • See GEMA on your brand: Discover what your own catalogue could unlock

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See what the our clients are saying about us

Our digital strategy is key to the future growth of Country Road Group and critical to this is putting our customers at the heart of everything we do. Our partnership is helping us to achieve that goal by providing personalized recommendations and outfits, so we can deliver the best experience to our customers. We have seen very positive results and I’m excited to roll it out across all our brands.

Fashion is a really complex vertical with so many moving parts. We have to contend with seasonality and trends, and that’s before we even layer on personal preferences. We saw an uplift in the Dressipi segment and saw a worse performance vs our control in the recommendation engine that wasn’t in the fashion vertical, so the non Dressipi variant was actually having a detrimental impact on performance.

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