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Model on the London Fashion Week catwalk

The fashion week edit

The London Edit

London was jam-packed with creativity, cool-Brit flare, perfect pieces for the social season, and a wave of New-Gen talents. How will it influence our s/s 2027 wardrobes?

By Natalie Theo Style Director, Mapp Fashion
  Scroll to explore
Fashion changes. The language customers use to find it changes too. Natalie Theo, Style Director

01

Hats

In a city that dresses for April showers and the social season, hats hit the catwalks in all shapes and form.

  • Patrick McDowell

    Patrick McDowell

  • Ashley Williams

    Ashley Williams

  • Mulberry

    Mulberry

  • Petra Fagerstrom

    Petra Fagerstrom

  • H&M Studio

    H&M Studio

  • Bora Aksu

    Bora Aksu

  • Harris Reed

    Harris Reed

  • Simone Rocha

    Simone Rocha

Swipe

02

Heritage Icon

British Heritage style has long been a fashion inspiration. From weekends in the country to city dressing, Barbour, Burberry and Mulberry showed how to re-iterate and innovate house codes.

  1. Evening
  2. Casual
  3. Rainy days
  4. Heritage
London street style in a floral jacket

03

Trends

Craftsmanship is celebrated with all the add-on details and finishes, lengths fluctuated from midi to micro.

  • Embellished by Burberry

    Embellished

    Burberry

  • Tailoring by Mulberry

    Tailoring

    Mulberry

  • Volume by Pauline Dujancourt

    Volume

    Pauline Dujancourt

  • Micro by Simone Rocha

    Micro

    Simone Rocha

  • Boudoir by Erdem

    Boudoir

    Erdem

  • Feathers by Roksanda

    Feathers

    Roksanda

  • Floral by Patrick McDowell

    Floral

    Patrick McDowell

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04

Back-to-school

Back to School style was in full swing if the number of slouchy ankle socks styled with chunky leather loafers and the navy Delilah kilt skirt seen on the streets outside Barbour's Saatchi Gallery exhibition was anything to go by.

Spotted on the catwalk

  • Poetcore
  • Loafers
  • Librarian
  • Argyll Knits
  • Technical Fabrics
  • Checks
  • Navy
  • Brown

Search has changed shape

“Find me a navy fine-knit jumper, argyle or cable, not chunky, that I can throw over a checked kilt and brown loafers.”

Natural-language queries like this only return your product if the attribute layer underneath is rich enough to answer them.

05

Shop the data

Richer product data opens up new discovery opportunities. Mapped physical and derived attributes create multiple meanings for one item.

Chat with our stylist team  
Lace top

LACE TOP

Style
Top
Embellishments
Ribbon; Bows
Style Aesthetic
Whimsical; Girlie
Occasions
Smart Casual; Evening; Occasion
Texture
Lace
Neckline
V-Neck
Trends
Embellishments
Styling
Jeans; Skirts

I need something trendy but timeless to wear with jeans and my slip skirts.

Your customers don’t search in categories. They search in context.

We help fashion brands build better edits.

So we made one ourselves.

Fashion is becoming more contextual and discovery has to keep up. Mapp Fashion builds the richer attribute layer that lets every product be surfaced for every relevant moment - physical attributes and contextual ones together.

Discover Mapp Fashion

  • 2.5x

    more relevant search results with enriched product data

  • +35%

    increase in search-to-product conversion

  • AI ready

    built for the future of conversational discovery