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Model on the Milan Fashion Week catwalk

The fashion week edit

The Milan Edit

Designers in Milan gave us a sensual and slick spring/summer 2027, with elegant palettes, luxe textures and house codes aplenty.

By Natalie Theo Style Director, Mapp Fashion
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Milan doesn't chase trends. It refines its codes. Your product data should know the difference. Natalie Theo, Style Director

01

The Prada Skirts

63 looks, 63 skirts. For Miuccia Prada and Raf Simons, next spring/summer the skirt – make it knee length or just below – is the main character; all manner of bralets, jumpers with unravelled details, the odd bomber or biker jacket and cotton shirts are the supporting acts.

  • Layered

    Layered

  • Velcro

    Velcro

  • Pleated

    Pleated

  • Embellished

    Embellished

  • Graphic

    Graphic

  • Technical Fabric

    Technical Fabric

  • Unhemmed

    Unhemmed

  • Florals

    Florals

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02

Dolce Vita

Fashion week or not, the streets of Milan are always graced with the iconic elegance of the Milanese sciura. On the catwalks, the iconic style met a high glam aesthetic with a touch of vampiness. At Gucci, incongruous oversized faux fur for spring and top to toe black.

  1. Glamour
  2. Evening
  3. Dress-up
  4. Faux fur
  5. Pencil skirt
  6. Lace
Milan street style

03

Catwalk Trends

Key takeaways from the catwalks.

  • Pastels by Bottega Veneta

    Pastels

    Bottega Veneta

  • Pencil Skirt by Jil Sander

    Pencil Skirt

    Jil Sander

  • Bomber Jacket by Gucci

    Bomber Jacket

    Gucci

  • Slip Dress by Fendi

    Slip Dress

    Fendi

  • Tailoring by Giorgio Armani

    Tailoring

    Giorgio Armani

  • Crochet by Bottega Veneta

    Crochet

    Bottega Veneta

  • Leopard Print by Dolce & Gabbana

    Leopard Print

    Dolce & Gabbana

  • Sheer Max by Max Mara

    Sheer Max

    Max Mara

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04

Focus: Technical Fabrics

Blending the feminine and the functional, technical fabrics tapped into the ongoing utility trend we have seen unfolding over the seasons, but also gave edge to ladylike looks. From coated cotton that looked like leather at Prada, to transparent coloured rubber at Ferragamo and liquid silks at Giorgio Armani that shimmered.

  • Ciré Matt
  • Re-nylon
  • Safari Jacket
  • Resin Strips
  • Liquid silks
  • Cargo pockets
  • Translucent rubber
  • Coated cotton
  • The Trench

Search has changed shape

“Find me a black skirt that passes for leather, sharp enough for the office and right for aperitivo.”

Natural-language queries like this only return your product if the attribute layer underneath is rich enough to answer them.

05

Shop the data

Richer product data opens up new discovery opportunities. Mapped physical and derived attributes create multiple meanings for one item.

Chat with our stylist team  
Herringbone pencil skirt

HERRINGBONE PENCIL SKIRT

Style
Pencil
Length
Calf
Fit
Tailored; Fitted
Patterns
Herringbone
Occasion
Smart Casual; Work; Evening
Style Aesthetic
Heritage Core; Smart Work Looks
Trends
Pencil Skirts
Shape Solution
Creates the illusion of shape

Looking for a heritage-feel midi skirt that looks sharp with a blazer and still works for evening.

Your customers don’t search in categories. They search in context.

We help fashion brands build better edits.

So we made one ourselves.

Fashion is becoming more contextual and discovery has to keep up. Mapp Fashion builds the richer attribute layer that lets every product be surfaced for every relevant moment - physical attributes and contextual ones together.

Discover Mapp Fashion

  • 2.5x

    more relevant search results with enriched product data

  • +35%

    increase in search-to-product conversion

  • AI ready

    built for the future of conversational discovery