The fashion week edit
The New York Edit
For New York spring/summer 2027, designers delivered on 24/7 dressing, bold and joyful fashion dominated the catwalks along with a dose of glamour and that all-American sports luxe dream.
01
The Moodboard
Not just about the punchy preppy looks or the paired-back 90s synonymous with New York, designers indulged their flights of fancy when it came to setting the shape and for the season ahead.
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Romance
Ralph Lauren
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Minimal
Calvin Klein
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Modernist
Michael Kors
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Maximalist
Tory Burch
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Horticultural
Monse
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The 40's
Khaite
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80's
Herrera
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Sportswear
Brandon Maxwell
02
The Jacket and Jeans Combo
‘What can I wear to dress up my jeans for lunch’ might read the prompt. Ralph Lauren had the answer with high octane jackets like the faux fur trimmed cropped jacket in a faded ’Gilded Age’ floral print styled with low slung jeans; at Kallymer the high-low jeans and jacket combo came in a cream round neck piece with tiny paillettes in shimmery swirls.
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Smart
casual -
Party
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Lunch w/
friends -
Evening
Richer context. More relevance. New discovery opportunities.
03
On the runway
From textures and colours to details and silhouettes some of the key trends that shaped the catwalks and our taxonomy.
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Ornate
Tory Burch
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Tailoring
Diane von Furstenberg
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Leather
Calvin Klein
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Silky
Ralph Lauren
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Texture
Kallmeyer
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Colour Pop
Altuzarra
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Fringing
Monse
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Asymmetric
Michael Kors
04
Focus: the waist
The waist offered itself up as a new focal point for accessorizing outfits. On the one hand, waist details act as quick trend updates, fashion twists or an effortless way to take an outfit from day-to-night. When it comes to one's shape, these features can move anywhere between 'accentuating waist' to 'creating the illusion of shape’. One data point can have multiple meanings. It's all in the details.
Spotted on the catwalk
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Fringed scarf belt
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Bows
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Cummerbund
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Jewelled coin belt
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Skinny leather belt
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Peplum
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Corset
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Oversized studded belt
Search has changed shape
“Find me a black top that nips in at the waist, corset or peplum, not a belt, that I can wear from desk to dinner.”
Natural-language queries like this only return your product if the attribute layer underneath is rich enough to answer them.
These are discovery attributes.
05
Shop the data
Richer product data opens up new discovery opportunities. Mapped physical and derived attributes create multiple meanings for one item.
Chat with our stylist team
FAUX-FUR JACKET
- Aesthetic
- Modern; Cocktails; Lunch with Friends
- Fit
- Tailored/Fitted
- Occasion
- Evening; Occasion; Smart Casual
- Outfit Impact
- Dress up
- Texture
- Jacquard
- Styling
- Jeans; Co-ord Skirt
- Length
- Below the Bottom
- Fibres
- Blend
Your customers don’t search in categories. They search in context.
We help fashion brands build better edits.
So we made one ourselves.
Fashion is becoming more contextual and discovery has to keep up. Mapp Fashion builds the richer attribute layer that lets every product be surfaced for every relevant moment - physical attributes and contextual ones together.
Discover Mapp Fashion-
2.5x
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-
+35%
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-
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