All data is stored in Europe. If needed, we can even restrict access to your data to our Europe-based employees only. In contrast to other platforms, Mapp Cloud offers contractual and legal guarantees that companies own the data they collect. That makes you the “data controller.” European user accounts are under the control of each national privacy regulator – jurisdiction always remain in Europe.
Owning data yourself is one of the best ways to ensure compliance with existing regulations and GDPR. Mapp does not inspect or monitor user data that you deploy to and collect with Mapp Cloud and we also do not know what kind of data you choose to store. Moreover, we do not claim data ownership over the data that you store and process with Mapp Cloud.
We have a dedicated team that manages our information security and privacy efforts. Besides our compliance to GDPR as well as to the strict European data protection laws and regulations, we adhere to the globally recognized ISO 27k framework. Compliance with our own policies and standards is regularly audited both internally and externally.
For us, privacy compliance is a way of doing business. Protecting your users’ data with Mapp Intelligence is not a setting – it’s a guarantee. All personal data attributes are hashed. The processing of personal data happens in a way that it can no longer be assigned to a specific data subject without additional information being provided.
You can no longer use unique identifiers to track users across websites and campaigns. This reduces your knowledge of users, limiting the scale and performance of conventional tracking. To improve data quality, we offer a unique data collection framework.