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About us
Our experts can help turn your data into insights, so you can optimize your marketing programs and align them with your business goals.
We can help implement tracking concepts, set up web & app analytics, dashboards to display your marketing performance, deliverability and user engagement KPIs. Additionally, we can customize packages for data visualization tools to meet your specific needs.
Organizing data, making sense of it, and finding actionable insights is not an easy task. We can review and analyze your data, generate insights, and work with you to create a tailored strategy based on these insights and defining the next steps.
Generating insights requires deep technical know-how in all aspects of data integration, data transfer, and refinement. We are data nerds (in the best possible way) and will identify ways to unify your data for better insights.
We work on projects in short, focused phases. By using anonymized customer data, we create models that fit your business. After setting everything up, we continuously monitor and report on your data to keep it performing at its best.
We can guide you in analyzing individual user performance from a user-centric perspective. This approach allows you to identify different segments of low, medium, and high-performing users, rather than just focusing on message-based performance.
We will provide action plans to help you reach your goals, including tips for data cleansing and improving standalone, reactivation, and lead generation campaigns based on your customer insights.
Mapp's data experts will turn your data into insights, and insights into action. By having a better understanding of your data, you can optimize your planned marketing programs and align them with your business goals.
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