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About us
Mapp's experts can implement tracking, analytics, and dashboards to show your company's message performance, deliverability insights, and user engagement. Specific packages can be customized for Tableau or other data visualization tools.
Being able to organize data, make sense of it, and find insights to act on is not an easy task. Mapp can review and analyze your data, generate insights, and work together with you to create a tailored strategy using these insights and define next steps.
Generating insights requires a deep technical know-how on all aspects of data integration, data transfer, and refinement. Mapp's experts are data nerds (in the best possible way) and will identify ways to unify your data for better insights.
We approach engagements as a series of sprints, delivering basic information initially, then refining it based on needs and learnings. We use anonymized, cross-customer trends, to build models for individual customers. Once completed, we provide ongoing reporting to ensure you and your data are always at peak performance.
Mapp can equip your team with tips on evaluating data in the future, for example analyzing individual user performance from a user-centric perspective to uncover segments of low, medium or high performing users instead of message- based performance.
Mapp's Strategic Data Consultants will provide action plans that will benefit your business and help you reach your goals. These may be a mix of specific email marketing improvements, reactivation campaigns, data cleansing, lead- generation campaigns, or behavior- based personalization activities drawing from the data's generated insights.
Mapp's data experts will turn your data into insights, and insights into action. By having a better understanding of your data, you can optimize your planned marketing programs and align them with your business goals.
We approach engagements as a series of sprints, delivering basic information initially, then refining it based on needs and learnings. We use anonymized, cross-customer trends, to build models for individual customers. Once completed, we provide ongoing reporting to ensure you and your data are always at peak performance.
Mapp's Strategic Data Consultants will provide action plans that will benefit your business and help you reach your goals. These may be a mix of specific email marketing improvements, reactivation campaigns, data cleansing, lead- generation campaigns, or behavior- based personalization activities drawing from the data's generated insights.
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