Insights
Data
Intelligence
Engagement
Content
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INSIGHT TAKES THE LEAD.

Mapp Cloud’s “insight-led” approach is liberating digital marketers across consumer-facing industries. We combine data with artificial intelligence to generate actionable insights that let you connect with consumers along their journey with your brand. It’s an enterprise-level customer engagement platform without the enterprise-level cost. Explore the 5 pillars of Mapp Cloud.

Why Insight-Led?

Real-time insights should guide your engagement and content strategies. Instead of prioritizing data analysis, Mapp Cloud prioritizes customer insights to give you an executable plan.

A Platform that Brings Focus

Mapp believes marketers need a smarter, easier way to handle their daily tasks. We make it easy to deliver effective cross-channel campaigns, so you are free to focus on achieving your business objectives.

Who Gets the Most out of Mapp?

Marketers who want to gain more from technology but not at a higher cost. Marketers who want to move away from gut-feeling and make insight-driven decisions based on unified customer data.

WITH GREAT DATA COMES GREAT POWER

As your data pours in from many different sources,
Mapp unifies all that data in a single hub. By doing
this, you break down silos and make your data
understandable, accessible, and actionable.



THE CDP COMES STANDARD

With Mapp’s customer data platform (CDP), your first-, second-, and third-party data is centralized. With it already built into the core of our tech, you can skip the cost of a separate CDP.

GET A 360° VIEW

Mapp’s unified profiles let you visualize customers from every angle. Personal attributes, purchase history, engagement, and loyalty status give you a comprehensive picture of your customer.

ACHIEVE CUSTOMER-CENTRICITY

Mapp humanizes real-time data, so you can truly understand your customers. Leverage that knowledge to run customer-centric and highly personalized marketing campaigns.

AI, THE BRAINS OF THE OPERATION

Artificial Intelligence is Mapp Cloud’s brain. Our advanced AI can sort through massive amounts of data and make sense of it for you. Guesswork is out. Data-based insights and action plans are in.



Mapp Cloud uses artificial intelligence to score, profile, and visualize customer data to predict future behaviors. How likely is a particular customer to churn? Or engage? Or convert? When you know what a customer will do, you know where your investments will have the most impact.

Mapp Cloud gives intuitive dashboards that make it easy to analyze campaigns by message, group, geography, or device. Get smart recommendations on performance and smart alerts on unusual activity.

Advanced campaign targeting is one of the most effective ways to boost both engagement and conversions. Our intelligent platform equips you with AI-generated segments to target audiences by customer behavior.

MORE ENGAGEMENT. LESS GUESSWORK.

Meet your customers wherever or whenever they want to engage with your brand. Mapp Cloud makes it easy to automate cross-channel campaigns and make every touchpoint count.



Drag-and-Drop Consumer Journeys

Mapp’s intuitive journey builder lets you easily design an engagement strategy. You can map out when and where a customer receives your messages, which content to send, and how often.

Campaigns, Holistic And Hassle-free

With Mapp, you can activate multiple marketing channels from a centralized interface. Align your team around the same real-time data, and execute seamless campaigns across email, mobile (SMS, in-app, push notifications), web, digital ads, and direct mail.

WITH MAPP, CONTENT GETS PERSONAL

Send your customers messages just as unique and interesting as they are. Mapp’s automated personalization lets you make every touchpoint more exciting for the customer by creating tailored experiences based on who they are and what they want.

Personalize Your Website

Tailor your website to individual visitors, so they see the products most likely to motivate action.

Right Product, Right Deal

Personalize discounts based on visitors’ browsing and purchasing behavior.

Highly Interactive Messages

From AMP emails to rich media on mobile, keep your customer engaged with dynamic content.

WHATEVER YOUR MARTECH STACK,
MAPP FITS IN

With Mapp’s open marketing platform, you can easily integrate with the rest of your marketing ecosystem. Data is more readily absorbed and unified with our flexible APIs.



Integrate Mapp with your other marketing technology, including your CRM, DSP, eCommerce, POS, CMS, loyalty programs, and so much more.
Learn More →

Mapp’s easy integration becomes even easier with the help of Mapp’s tech experts. We’ll partner with you to get it all connected.

We designed Mapp to put data security first, with the highest level of privacy. We’re ISO certified, fully GDPR compliant, and scored 5 out of 5 in Forrester Research’s criteria for Privacy and Security in their 2019 Cross-Channel Campaign Management report.
Learn More →

INSIGHT TAKES
THE LEAD.

Mapp Cloud’s “insight-led” approach is liberating digital marketers across consumer-facing industries. We combine data with artificial intelligence to generate actionable insights that let you connect with consumers along their journey with your brand. It’s an enterprise-level customer engagement platform without the enterprise-level cost. Explore the 5 pillars of Mapp Cloud.

Why Insight-Led?

Real-time insights should guide your engagement and content strategies. Instead of prioritizing data analysis, Mapp Cloud prioritizes customer insights to give you an executable plan.

A Platform that Brings Focus

Mapp believes marketers need a smarter, easier way to handle their daily tasks. We make it easy to deliver effective cross-channel campaigns, so you are free to focus on achieving your business objectives.

Who Gets the Most out of Mapp?

Marketers who want to gain more from technology but not at a higher cost. Marketers who want to move away from gut-feeling and make insight-driven decisions based on unified customer data.

WITH GREAT DATA COMES GREAT POWER

As your data pours in from many different sources, Mapp unifies all that data in a single hub. By doing this, you break down silos and make your data understandable, accessible, and actionable.

THE CDP COMES STANDARD

With Mapp’s customer data platform (CDP), your first-, second-, and third-party data is centralized. With it already built into the core of our tech, you can skip the cost of a separate CDP.

GET A 360° VIEW

Mapp’s unified profiles let you visualize customers from every angle. Personal attributes, purchase history, engagement, and loyalty status give you a comprehensive picture of your customer.

ACHIEVE CUSTOMER-CENTRICITY

Mapp humanizes real-time data, so you can truly understand your customers. Leverage that knowledge to run customer-centric and highly personalized marketing campaigns.

AI, THE BRAINS
OF THE OPERATION

Artificial Intelligence is Mapp Cloud’s brain. Our advanced AI can sort through massive amounts of data and make sense of it for you. Guesswork is out. Data-based insights and action plans are in.

Predicting customer behaviour

Mapp Cloud uses artificial intelligence to score, profile, and visualize customer data to predict future behaviors. How likely is a particular customer to churn? Or engage? Or convert? When you know what a customer will do, you know where your investments will have the most impact.

Smart Analytics

Mapp Cloud gives intuitive dashboards that make it easy to analyze campaigns by message, group, geography, or device. Get smart recommendations on performance and smart alerts on unusual activity.

Precise campaign targeting

Advanced campaign targeting is one of the most effective ways to boost both engagement and conversions. Our intelligent platform equips you with AI-generated segments to target audiences by customer behavior.

MORE ENGAGEMENT.
LESS GUESSWORK.

Meet your customers wherever or whenever they want to engage with your brand. Mapp Cloud makes it easy to automate cross-channel campaigns and make every touchpoint count.

Drag-and-Drop Consumer Journeys

Mapp’s intuitive journey builder lets you easily design an engagement strategy. You can map out when and where a customer receives your messages, which content to send, and how often.

Campaigns, Holistic And Hassle-free

With Mapp, you can activate multiple marketing channels from a centralized interface. Align your team around the same real-time data, and execute seamless campaigns across email, mobile (SMS, in-app, push notifications), web, digital ads, and direct mail.

WITH MAPP, CONTENT
GETS PERSONAL

Send your customers messages just as unique and interesting as they are. Mapp’s automated personalization lets you make every touchpoint more exciting for the customer by creating tailored experiences based on who they are and what they want.

Personalize Your Website

Tailor your website to individual visitors, so they see the products most likely to motivate action.

Right Product, Right Deal

Personalize discounts based on visitors’ browsing and purchasing behavior.

Highly Interactive Messages

From AMP emails to rich media on mobile, keep your customer engaged with dynamic content.

WHATEVER YOUR MARTECH STACK,
MAPP FITS IN

With Mapp’s open marketing platform, you can easily integrate with the rest of your marketing ecosystem. Data is more readily absorbed and unified with our flexible APIs.

We Get Along with Everyone

Integrate Mapp with your other marketing technology, including your CRM, DSP, eCommerce, POS, CMS, loyalty programs, and so much more.
Learn More →

You Have Our Full Support

Mapp’s easy integration becomes even easier with the help of Mapp’s tech experts. We’ll partner with you to get it all connected.

Your Data, Safe and Sound

We designed Mapp to put data security first, with the highest level of privacy. We’re ISO certified, fully GDPR compliant, and scored 5 out of 5 in Forrester Research’s criteria for Privacy and Security in their 2019 Cross-Channel Campaign Management report.
Learn More →

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