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YOUR PERSONAL DATA ANALYST

We’re proud to launch a game-changing feature that allows you to interact with your data like never before. Mapp AI Chat transforms complex analyses into clear, concise overviews, making insights easy to understand and act on in real time.


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TALK WITH YOUR DATA

Mapp AI Chat is the newest addition to the Mapp AI Assistant package. Built on advanced ChatGPT-4o algorithms, it’s a conversational interface designed to help marketers, analysts, and data scientists make sense of their digital analytics in real time. Now, you can literally talk with your data to gain a deeper understanding of your metrics and analyses.

WATCH THE AI CHAT IN ACTION →

The Benefits of Mapp AI Chat

Simplifying Insights: no need to struggle with complex website and app analyses anymore. Get clear, actionable summaries that make it easy to identify trends quickly.

Understanding Your Customers: gain a deeper understanding of your audience’s preferences, refine strategies, and personalize your messaging for better engagement.

Personalized Recommendations: receive suggestions tailored to your data, along with follow-up questions that encourage deeper analysis.

Rapid Issue Resolution: run your analyses, detect unexpected changes in key metrics and address potential problems promptly.

Real-Time Campaign Adjustments: analyze and optimize instantly, ensuring you stay ahead of performance issues.

Real-World Application

Whether you’re looking to refine your targeting strategy, analyze customer behavior, or troubleshoot campaign performance, Mapp AI Chat provides everything you need to make smart decisions.

You’re running an online ad campaign and need to quickly assess its performance.
Mapp AI Chat analyzes your campaign metrics instantly, offering actionable optimization suggestions like reallocating budgets to top-performing channels.

You need to prepare a monthly performance report and want to ensure all key metrics are covered.
Mapp AI Chat reviews the past month’s data, identifies trends, and suggests additional metrics or dimensions that should be included. Need deeper insights? Ask for correlation analyses or forecasting to ensure every performance angle is covered.

You need to understand website user engagement to improve your content strategy.
Mapp AI Chat quickly identifies the most engaging content categories and potential drop-off points, giving you the insights needed to fine-tune your content strategy and boost engagement.

You encounter an unexpected drop or spike in a key metric, such as the number of conversions, and need to understand the cause quickly.
Mapp AI Chat identifies potential causes—whether it’s a website change or an external factor—and recommends corrective actions to keep your performance on track.

Think of Mapp AI Chat as your personal data analyst, guiding you step by step to optimize your marketing results without needing advanced data expertise.

How It Works

Once you activate the AI Assistant package, you can access the chat with a simple click from your Mapp Intelligence interface. After launching the AI Chat, you’ll automatically receive a tailored executive summary highlighting critical insights, followed by key findings that delve into important data points. The AI will also suggest strategic recommendations and pose follow-up questions, allowing you to further explore your data with more detailed queries.

ADDITIONAL MAPP MARKETING CLOUD ENHANCEMENTS
Behavioral Attributes for Advanced Targeting

Leverage user behavioral data for more accurate audience segmentation and personalized marketing.

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Abandoned Cart and Wishlist Campaigns

Automatically re-engage customers who showed purchase intent but didn’t complete their transactions.

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Enhanced Data Import

Streamline your data management with improved bulk import capabilities, supporting new data types and excluding unsubscribed users.

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React Native Plugin for Analytics

Strengthen data tracking in mobile apps with the new React Native plugin, providing a seamless experience across iOS and Android platforms.

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Improved Registration and Matching

Achieve a unified view of customer data by linking Mapp Intelligence and Mapp Engage, enhancing segmentation and campaign strategies.

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Linked Ecommerce Tables

Access a comprehensive view of customer data by linking ecommerce tables with related data, improving analysis and personalization efforts.

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