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Webinar

“Not My Style”: The Three Words Are Costing You Millions

“Not My Style”: The Three Words Are Costing You Millions');

OCTOBER 13th | 3:00 PM (GMT)

Generic recommenders struggle to understand seasonal nuances or personal style preferences. When a shopper says “Not my style,”, your brand is leaking margin. In this 30-minute session, we’ll show how fashion-specific AI turns those three costly words into a confident “add to cart.”

What you’ll learn:

  • Why generic engines miss style intent
    The structural reasons fashion breaks mass-retail recommenders and where they silently erode conversion, inflate returns, and dilute loyalty.
  • A recommender built for fashion’s realities
    How product language, size/fit, stock context, and brand DNA feed a model that protects margin and boosts full-price sell-through.

Speakers

Jennifer Gaskins, PhD
Head of Data Science, Mapp
Lucy Penny
Fashion & Insights Director, Mapp

Register Here

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“Not My Style”: The Three Words Are Costing You Millions

“Not My Style”: The Three Words Are Costing You Millions');

OCTOBER 13th | 3:00 PM (GMT)

Generic recommenders struggle to understand seasonal nuances or personal style preferences. When a shopper says “Not my style,”, your brand is leaking margin. In this 30-minute session, we’ll show how fashion-specific AI turns those three costly words into a confident “add to cart.”

What you’ll learn:

  • Why generic engines miss style intent
    The structural reasons fashion breaks mass-retail recommenders and where they silently erode conversion, inflate returns, and dilute loyalty.
  • A recommender built for fashion’s realities
    How product language, size/fit, stock context, and brand DNA feed a model that protects margin and boosts full-price sell-through.

Register Here

We need your consent to load this form!

We use a third party to perform the registration for our content. This third party may collect data about your activity. Please review the details and accept the service to complete the registration.