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Data Processing Agreement

Appointment of Data Processor pursuant to Article 28 GDPR

Online version: v1.1 (effective 17 Feb 2026)

This Data Processing Agreement (“DPA”) is incorporated by reference into the applicable Master Services Agreement (“MSA”) or Order Form between the parties.

1. Scope and Definitions

1.1 This DPA governs how Mapp (“Processor”) processes Personal Data on behalf of the Client (“Controller”) in connection with the Services.

1.2 Hierarchy

1.3 Definitions

2. Roles & Instructions

2.1 The Client is the Controller and Mapp is the Processor.

2.2 Each party shall comply with Data Protection Laws applicable to its role.

2.3 Mapp shall process Personal Data only to provide the Services and in accordance with the Client’s documented instructions, which include:

2.4 If Mapp reasonably believes an instruction violates Data Protection Laws, it will inform the Client without undue delay and may pause execution until clarified.

2.5 Mapp does not sell or share Personal Data as defined under applicable US privacy laws.

3. Sub-Processing and International Data Transfers

3.1 All Sub-processors are bound by written data protection obligations no less protective than this DPA. Mapp remains responsible for their compliance. The Client authorizes:

3.2 Mapp will notify the Client at least thirty (30) days before engaging a new Sub-processor. If the Client raises a documented data protection concern, the parties will work in good faith to resolve it. If unresolved, the Client may terminate only the affected Services.

3.3 Personal Data may be processed outside the EEA or UK only where permitted under this DPA or where the Client has contracted with a Mapp entity established outside those regions.

3.4 Where Personal Data is processed in countries without an approved adequacy decision, Mapp will apply appropriate safeguards required by Data Protection Laws. Where required, the parties will reasonably cooperate to assess international processing risks and apply appropriate protective measures.

3.5 Mapp maintains a current list of its Sub-processors on its website (see Appendix 2).

4. Security Measures

4.1 Mapp shall implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, including measures aligned with ISO 27001 standards where applicable. These measures aim to protect Personal Data against unauthorized or unlawful processing and against accidental loss, destruction, or damage. Details are described in Appendix 3.

4.2 Security measures are reviewed regularly and updated where appropriate, provided the overall level of the protection is not materially reduced.

4.3 Access to Personal Data is limited to authorized personnel subject to confidentiality obligations.

5. Audit and Verification

5.1 Mapp shall provide reasonable information needed to demonstrate compliance with this DPA, including relevant certifications or standard security documentation.

5.2 If this information is insufficient, the Client may conduct one (1) audit per year with at least twenty (20) business days’ notice. Audits must:

5.3 The Client bears audit costs, including reasonable internal supervision costs, unless the audit is required by a supervisory authority, follows a confirmed Personal Data Breach, or is based on documented, objective evidence of material non-compliance.

5.4 Third-party auditors must be independent, bound by confidentiality, and not competitors of Mapp.

6. Personal Data Breach Notification

6.1 Mapp will notify the Client without undue delay and no later than twenty-four (24) hours after confirming a Personal Data Breach.

6.2 Notifications will include available details on the nature of the breach, likely impact, and mitigation steps. Updates will follow as information becomes available.

6.3 Breaches caused solely by the Client’s actions or omissions are excluded, unless directly caused by Mapp’s failure to apply the measures in Appendix 3.

7. Data Subject Requests

7.1 If Mapp receives a Data Subject request directly, it will notify the Client without undue delay and will not respond unless authorized.

7.2 The Client will use available Service features to respond to requests.

7.3 Where requests cannot be handled via self-service, Mapp will provide reasonable assistance. Fees may apply where permitted by law.

8. Data Protection Assistance

8.1 Mapp will provide reasonable assistance to help the Client meet its data protection obligations related to security, breach handling, impact assessments, and regulatory engagement, limited to the Processing under this DPA and information available to Mapp.

8.2 Mapp maintains records of its Processing activities and will make relevant information available upon reasonable request.

9. Return and Deletion of Data

9.1 Upon termination or expiry, Mapp will, at the Client’s choice, delete or return all Personal Data and then delete it within thirty (30) days, unless retention is required by law or a longer transition period applies under an appendix to the MSA governing data handling upon termination or service changes.

9.2 The Client may request a copy during this period. Reasonable fees may apply.

9.3 Encrypted backups are deleted in line with Mapp’s retention practices.

9.4 Deletion will be confirmed in writing upon request. The retention period may be extended up to ninety (90) days to support migration.

9.5 Where the Client exercises contractual or statutory rights to retrieve or transition data in connection with a change or discontinuation of the Services, deletion under this Section shall occur only after completion of the applicable transition period.

10. Liability

10.1 Each party’s liability arising out of or related to this DPA and all DPAs between Affiliates and Mapp, whether in contract, tort or under any other theory of liability, is subject to the limitation of liability section agreed under the MSA, and any reference in such section to the liability of a party means the aggregate liability of that party and all of its Affiliates under the MSA and all DPAs together.

10.2 For the avoidance of doubt, Mapp’s total liability for all claims from the Client and all of its Affiliates arising out of or related to the MSA and each DPA shall apply in the aggregate for all claims under both the MSA and all DPAs established under this Agreement.

10.3 If a Data Subject asserts any claim against one party, the other party will reasonably cooperate in defending those claims.

11. Governing Law

11.1 This DPA is governed by the laws stated in the MSA. Disputes shall be resolved in the courts agreed under the MSA.

 

Appendix 1: Processing Details

Nature and Purpose of Processing

Mapp processes Personal Data solely for the purpose of providing the Services and only in accordance with the Client’s documented instructions.

Processing activities may include the collection, storage, organization, use, analysis, and reporting of data as required to perform the Services. This may also involve transforming, aggregating, pseudonymizing, or anonymizing data where relevant to the delivery of such Services. Mapp does not collect Personal Data directly from individuals unless explicitly initiated and configured by the Client (e.g. via forms, APIs, or tracking technologies). Mapp does not determine the purposes or essential means of the processing and acts solely on behalf of the Client, who remains responsible for ensuring the lawful collection and use of Personal Data under applicable Data Protection Laws.

Types of Personal Data Processed

Mapp processes Personal Data on behalf of Client. The exact types of data depend on Client’s use of the Services and platform configuration. Data may include, but is not limited to:

Personal and Contact Information

Demographic Data

Marketing Engagement Data

Online and Technical Identifiers

Commercial and Custom Information

Note: The Services are not designed to process special categories of Personal Data (as defined in Article 9 GDPR) or data relating to children. Such processing is prohibited unless explicitly authorized in writing by Mapp, legally permitted, and in accordance with Mapp’s Acceptable Use Policy.

Categories of Data Subjects

The categories of Data Subjects whose Personal Data may be processed depend entirely on how Client uses the Services. These may include:

 

Note: Client determines which categories of Data Subjects are relevant based on its use of the Services. Mapp does not determine such categories and will not process data for purposes other than those defined by Client in accordance with the Agreement.

Appendix 2: Sub-Processors

Mapp Affiliates located in the EEA or UK

Company Street Address Purpose
Mapp Digital Germany GmbH Sandstr. 3, München, Germany Software Development, System Maintenance, Customer Services
Webtrekk GmbH Schönhauser Allee 148, Berlin, Germany Software Development, System Maintenance, Customer Services
Mapp Digital Italy SrL Via Dante 7. Milano, Italy Customer Services
Mapp Digital France SAS 33 rue Lafayette, Paris, France Customer Services
Mapp Digital UK Ltd 75-77 Cornhill, London, UK Customer Services

Sub-processors necessary for the delivery of the ordered Services

In accordance with applicable Order Form(s).

 

Note: The current list of engaged sub-processors is available online at any time at mapp.com/trust.

 

Appendix 3: Technical and Organizational Measures

1. Physical Access Control

Mapp implements a range of measures to prevent unauthorized persons from gaining access to data processing systems used for processing or managing personal data. These measures apply to both Mapp’s data centers, which host the Mapp Marketing Cloud application and its infrastructure, and its office spaces. In principle, no local data processing takes place in office spaces; maintenance and support activities are carried out via remote access:

A. Measures in Office Spaces

B. Measures in Data Centers

2. System Access Control

Mapp employs stringent access controls to safeguard IT systems against unauthorized use:

3. Data Access Control

Mapp ensures access to customer data is strictly controlled and limited to authorized individuals:

4. Separation Control

Mapp implements robust measures to ensure that data collected for different purposes is processed separately:

5. Pseudonymization & Encryption

Mapp ensures strong data protection using encryption and pseudonymization techniques:

6. Input Control

Mapp maintains detailed logs and controls to ensure accountability in data access and modification:

7. Transfer Control

Mapp ensures secure data transfers and monitors compliance with transfer policies:

8. Availability Control & Resilience

Mapp ensures operational continuity and protects against data loss with robust availability measures:

9. Order Control

Mapp ensures that customer data is processed strictly according to customer instructions:

10. Data Protection Management

Mapp integrates data protection into its organizational processes through an effective management system:

Note: Also available at mapp.com/trust