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Fashion Decoded is where the industry takes action. Hosted by Mapp at London’s 180 Studios, this event brings together forward-thinking leaders to tackle fashion’s biggest challenges head-on.
It’s 2025, and the industry is facing a crisis. Fashion retail has never been easy, but it’s especially brutal now. Profit margins are thinner than ever. Inventory remains fragmented and slow-moving. Fast fashion boasts with staggering production cycles. And despite bold promises, AI often underdelivers, creating complexity instead of clarity. Retailers have invested in tools that offer automation without underlying intelligence, dashboards without directions, and personalisation that doesn’t hit the mark.
The result? A landscape where customer intent is still poorly understood, attribution remains inconsistent, and profitability is elusive.
In a sector defined by speed, delays are costing your business real money. We see serious delays in understanding what customers want, delays in aligning marketing with merchandising and delays in knowing what stock will sell before markdowns – and why.
Fashion retailers are just starting to prioritise action and watch outcomes closely. There’s a shift underway from growth-at-all-costs to smart, sustainable profitability, driven by precision, not promises.
Fashion Decoded, presented by Mapp is designed to accelerate that shift.
Fashion Decoded isn’t just a summit where the scene celebrates itself. It’s a statement: that fashion needs its own AI, closely monitored by humans who understand the sentiments behind style decisions. Fashion also needs its own data frameworks, its own rules of engagement.
Fashion Decoded is where retail leaders stop being sold to and start solving the problems that really matter.
The exclusive venue sets the tone for the future-facing conversations ahead. With its raw concrete textures and high-tech installations, 180 is London’s epicentre of innovation. The venue shows that fashion culture and digital experimentation are not just compatible, they’re converging.
180 Studios is more than a backdrop. It’s a metaphor for what fashion retail should be – bold, blended, and free from boundaries.
Fashion Decoded brings together the top minds reshaping fashion retail, from operational innovators to brand visionaries. Expect talks from leaders who know the industry inside-out, with strong expertise in AI, the fashion retail industry and the complementary tech landscapes.
You’ll hear panel debates, future-facing strategies, and insight-rich keynotes – all grounded in real-world outcomes.
Fashion Decoded provides a space for decision-makers, not browsers. It’s for leaders who understand that the game has changed and who are ready to reset their strategy asap.
It’s about solving for margin erosion with product-level precision. About using data to uncover the ‘why’ behind every buy. And about aligning teams across CRM, merchandising, and marketing around one intelligent, intent-driven stack.
Whether you’re a CMO battling CAC inflation, a merch lead facing stock fragmentation, or a digital exec trying to unify a messy tech stack, you will want to be part of this conversation.
Spots for Fashion Decoded are strictly limited, so make sure to join the waitlist today.
If you’re ready to rethink how fashion works – from product to purchase – now’s the time.
DE
