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The Total Economic Impact™ of Mapp Marketing Cloud
September 2022

Discover how Mapp Marketing Cloud delivered 540% ROI to its Customers

Mapp commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, to assess the potential total cost of ownership and return on investment from using Mapp Marketing Cloud.

Download this study to learn how Mapp’s customers leveraged marketing insights to make real-time decisions, enhance consumers experiences, drive sustainable revenue growth, and better adapt to continuous change.

3-year benefits for the composite organization:

  • 540% ROI from using Mapp Marketing Cloud
  • 4.2M$ Total Benefits

Get the study

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Key Findings from the study

In this study commissioned by Mapp, Forrester has identified a set of quantitative and qualitative benefits that the composite organization got from our solution.

Quantitative

  • Increased reach of messaging to over 500K more customers.
  • Improved messaging engagement by 25%
  • Raised conversions on marketing messaging by 20%
  • Greater basket sizes of 10%
  • Marketer productivity increased 25%

Qualitative

  • Usage of Intelligence data across marketing efforts
  • Growing maturity of marketing team
  • Diversification of marketing campaigns
Find out more about how Mapp Marketing Cloud helped customers get 540% ROI
Download the full study

Quotes from our customers

In terms of onboarding [Mapp] were really good at working with both our tech and marketing teams. They were really involved and good at making sure tags were on the website to generate relevant digital insights.
— Paid and organic performance marketing executive, retail
With Mapp, we have all of the customer data and marketing capabilities we need within a single platform. This is very helpful to my team and time isn’t wasted.
— Omnichannel director, CPG (apparel)
We started to tailor offers or communications to people who lapsed, and we also moved people into a loyalty customer segment. We kept people engaged so that instead of converting twice a year, they made as many as four purchases.
— Paid and organic performance marketing executive, retail
The Total Economic Impact™ of Mapp Marketing Cloud
September 2022

Discover how Mapp Marketing Cloud delivered 540% ROI to its Customers

Mapp commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, to assess the potential total cost of ownership and return on investment from using Mapp Marketing Cloud.

Download this study to learn how Mapp’s customers leveraged marketing insights to make real-time decisions, enhance consumers experiences, drive sustainable revenue growth, and better adapt to continuous change.

3-year benefits for the composite organization:

  • 540% ROI from using Mapp Marketing Cloud
  • 4.2M$ Total Benefits

Get the study

We need your consent to load this form!

We use a third party to perform the registration for our content. This third party may collect data about your activity. Please review the details and accept the service to complete the registration.

Key Findings from the study

In this study commissioned by Mapp, Forrester has identified a set of quantitative and qualitative benefits that the composite organization got from our solution.

Quantitative

  • Increased reach of messaging to over 500K more customers.
  • Improved messaging engagement by 25%
  • Raised conversions on marketing messaging by 20%
  • Greater basket sizes of 10%
  • Marketer productivity increased 25%

Qualitative

  • Usage of Intelligence data across marketing efforts
  • Growing maturity of marketing team
  • Diversification of marketing campaigns

Quotes from our customers

In terms of onboarding [Mapp] were really good at working with both our tech and marketing teams. They were really involved and good at making sure tags were on the website to generate relevant digital insights.
— Paid and organic performance marketing executive, retail
With Mapp, we have all of the customer data and marketing capabilities we need within a single platform. This is very helpful to my team and time isn’t wasted.
— Omnichannel director, CPG (apparel)
We started to tailor offers or communications to people who lapsed, and we also moved people into a loyalty customer segment. We kept people engaged so that instead of converting twice a year, they made as many as four purchases.
— Paid and organic performance marketing executive, retail
Want to know more about Mapp Marketing Cloud pricing?
Have a look at our dedicated page and get in touch with our team
Pricing
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