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SUMMER UPDATE 2021
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Cross Channel
Marketing Automation

Reach customers wherever they are
Mapp Engage

Key Features


Unified Contact Profile

Powerful Segmentation

Intuitive Automation Builder

Cross-Channel Campaign Creation

Industry-leading Email Deliverability

Whether it’s email, SMS, mobile push, or social media, Mapp Engage offers an easy way to connect with your customers. With advanced analytics, rich cross-channel messaging, and a straightforward data structure, marketers are empowered to get stuff done – fast.

Unified Contact Profile

Unified Contact Profile

Integrate all first-, second-, and third-party customer data into a single contact profile. Easily manage the profile and enrich it with real-time data from diverse sources in order to get a true view on the engagement, preferences, and values of a customer. Score your customers for segmentation and personalize experiences based on demographic, behavioral, and transactional data inputs.

Powerful Segmentation

Segmentation in Mapp Engage offers you the ability to quickly target audiences at scale. The drag-and-drop editor is easy to use and offers functionality beyond email, flawlessly integrating with Mapp’s own DMP for contextual engagement data. This offers you not only historical data, but an opportunity to segment and select customers based on their actions in real-time.
Powerful Segmentation
Intuitive Automation Builder

Intuitive Automation Builder

Mapp Engage’s Whiteboard offers marketers an intuitive campaign builder to create automation workflows that extend from email to mobile and beyond. Integrate with external systems so that all touchpoints are connected. Whiteboard allows marketers to automate real-world, live customer journeys no matter how big or small, while remaining manageable.

Cross-Channel Campaign Creation

Mapp Engage houses an extremely robust and contextual WYSIWYG editor for all marketing channels, allowing you to personalize with ease and build campaigns in a fraction of the time. With rich push on Android and iOS, as well as variable-driven email templates, anything is possible with Mapp’s drag-and-drop editor.
Cross-Channel Campaign Creation
"Mapp Engage isn’t just for now, it is a platform that we can use five years down the line."
-
Steven Doak
Customer Marketing Manager
Read the Case Study
Email Deliverability

Email Deliverability

With Mapp as a highly-reputable ESP, your email will land in the inbox… every time. A leader in inbox rendering and inbox monitoring, we make sure your message is displayed to recipients in an optimal way to maximize dwell time on emails. Secure TLS (Transport Layer Security), federated identity management, and contact exclusion lists help you stay out of the spam folders.

More Features

  • Contact profile data
  • Relational table support
  • Drag-and-drop segment editor
  • Real-time segment count
  • 1:1 single contact journeys
  • Campaign dashboards
  • Orchestrated mass-communication
  • External event triggers
  • Real time web behavior triggers
  • Inbound message processing (Email, SMS)
  • Cross-channel campaign creation
  • Email render testing
  • Best sendout time
  • Drag-and-drop content editor
  • Web & native in-app messaging
  • Rich push on Android and iOS
  • Personalization
  • Geofencing
  • Inbox placement reporting

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