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Welcome to our Mapp Masterplan series! Here, you’ll learn how to acquire, nurture, and retain customers during Black Friday and the Holidays, turning short-term sales peaks into lasting loyal relationships for 2024 and beyond:
In each video, you’ll hear valuable insights from our Partners:
Kick off your Black Friday campaigns with gamification tactics from Mapp and Talon.One to acquire new customers and grow your database. Learn more gamification tactics here.
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Get to know how to nurture your customers using customer insights and personalization with AKQA – alongside a tale on how Santa digitalized Christmas.
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Awaken your inactive customers throughout Black Friday with customer-centric experiences with Alpenite. Hear from Mapp’s Deliverability team to ensure your emails land in customer inboxes.
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Make your Golden Quarter sales continue into year-long revenue, Hear about the do’s and don’ts about customer loyalty with Jakala and the “value exchange” framework.
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