https://mapp.com/personalization/ https://mapp.com/personalization/

SIGN UP FOR OUR NEWSLETTER

Content & Personalization

Send your customers messages that are
just as unique as they are

Mapp Cloud helps you create personalized communications based on who your customers are and what they want, making sure that every touchpoint brings them one step closer to action.

Tackle these content challenges

Personalize your content

The right message, the right product, the right deal - that’s what you need to make every single interaction count with hyper-personalized content. But that’s easier said than done. Rely on powerful tech to tailor your messages to each individual customer, taking into account their location, past behavior, and preferences, so they see the content most likely to motivate action.

Make it engaging & interactive

Keeping your content interesting and engaging is hard; it takes a lot of time and manpower. Elevate your content with exciting and interactive elements (like pop-ups, dynamic website blocks, and AMP for email) that require active engagement from your consumers. It empowers the individual to be more than just a passive viewer, but part of a dynamic experience.

Keep it consistent

With consumers engaging on web, mobile, email, and more, it can be difficult to keep the content experience consistent. What you say in an email should not contrast what is sent in a push notification, and customers should not be bombarded with the same message in every single channel. As your customer base grows, it’s crucial to deliver seamless messaging across all channels.

Maximize your profits

Don’t burn your profit by displaying the wrong thing to the wrong person, like a product they aren’t interested in or a deal that doesn’t apply to them. Even more so, you don’t want to send a discount to someone who doesn’t need to be incentivized. Use discounts only when they actually benefit your bottom line. Put your money where it will make the most impact!

THE MUST-HAVES FOR ENGAGING CONTENT

Mapp’s automated personalization lets you make every touchpoint more exciting for the customer by creating tailored experiences based on who they are and what they want.



Mapp recommends the best products and discounts based on historical and real-time data, including behavior, segmentation, data modeling, and predictions supported by AI. Choose the most appropriate recommendation logic for your content and select the right discount, if any, for your customers at the right time.

Display content based on previous purchase history, as well as viewed products across multiple visits and interactions. Create HTML elements to personalize elements of your website, as well as custom overlays, and trigger them off user interaction. In fact, Mapp is able to use every single event and data point on your website for behavior-based triggering.

Easily create engaging and interactive content without the clutter of traditional editors. Mapp offers drag-and-drop CMS blocks and customizable design templates to streamline content creation. You don’t need any coding skills or help from a developer to build out your marketing communications – anything is possible with Mapp’s intuitive editor.

Additional Content Features

Mapp Cloud helps you create relevant touchpoints, with ease.

  • Create native mobile messages
  • Paste stylized content from external sources
  • Personalize to granular levels of an individual's profile data
  • Unlimited design and style templates
  • Split/AB testing for email & mobile push
  • Product catalog synchronization for back-in-stock, low-stock & price drop campaigns

Make your content count

Time to start sending personalized, interactive messages. See how Mapp can help.

REQUEST A DEMO

Get a sneak peek!

Content & Personalization
Content & Personalization

Send your customers messages that are just as unique as they are

Mapp Cloud helps you create personalized communications based on who your customers are and what they want, making sure that every touchpoint brings them one step closer to action.

Tackle these
content challenges

Personalize your content

The right message, the right product, the right deal - that’s what you need to make every single interaction count with hyper-personalized content. But that’s easier said than done. Rely on powerful tech to tailor your messages to each individual customer, taking into account their location, past behavior, and preferences, so they see the content most likely to motivate action.

Make it engaging & interactive

Keeping your content interesting and engaging is hard; it takes a lot of time and manpower. Elevate your content with exciting and interactive elements (like pop-ups, dynamic website blocks, and AMP for email) that require active engagement from your consumers. It empowers the individual to be more than just a passive viewer, but part of a dynamic experience.

Keep it consistent

With consumers engaging on web, mobile, email, and more, it can be difficult to keep the content experience consistent. What you say in an email should not contrast what is sent in a push notification, and customers should not be bombarded with the same message in every single channel. As your customer base grows, it’s crucial to deliver seamless messaging across all channels.

Maximize your profits

Don’t burn your profit by displaying the wrong thing to the wrong person, like a product they aren’t interested in or a deal that doesn’t apply to them. Even more so, you don’t want to send a discount to someone who doesn’t need to be incentivized. Use discounts only when they actually benefit your bottom line. Put your money where it will make the most impact!

THE MUST-HAVES FOR ENGAGING CONTENT

Mapp’s automated personalization lets you make every touchpoint more exciting for the customer by creating tailored experiences based on who they are and what they want.



Product & discount
recommendations

Mapp recommends the best products and discounts based on historical and real-time data, including behavior, segmentation, data modeling, and predictions supported by AI. Choose the most appropriate recommendation logic for your content and select the right discount, if any, for your customers at the right time.

Website
personalization

Display content based on previous purchase history, as well as viewed products across multiple visits and interactions. Create HTML elements to personalize elements of your website, as well as custom overlays, and trigger them off user interaction. In fact, Mapp is able to use every single event and data point on your website for behavior-based triggering.

Intuitive content
builder

Easily create engaging and interactive content without the clutter of traditional editors. Mapp offers drag-and-drop CMS blocks and customizable design templates to streamline content creation. You don’t need any coding skills or help from a developer to build out your marketing communications – anything is possible with Mapp’s intuitive editor.

Additional Content Features

Mapp Cloud helps you create relevant touchpoints, with ease.

  • Create native mobile messages
  • Paste stylized content from external sources
  • Personalize to granular levels of an individual's profile data
  • Unlimited design and style templates
  • Split/AB testing for email & mobile push
  • Product catalog synchronization for back-in-stock, low-stock & price drop campaigns

Make your
content count

Time to start sending personalized, interactive messages. See how Mapp can help.

Get a sneak peek!

REQUEST A DEMO

Content & Personalization