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Seasalt Cornwall partnered with Mapp Fashion to deliver personalized outfit recommendations online, mirroring the in-store experience. This fashion-specific AI integration was able to boost revenue.
Insufficient personalization for online store
Personalization and online recommendations that hit the target.
Revenue increase per Visitor
As a leading UK womenswear retailer, Seasalt Cornwall inspires women of all ages and shapes to dress with creativity and confidence. Although stores remain core to Seasalt’s customer experience proposition, their online growth has accelerated and ecommerce sales have increased significantly.
Generic personalization didn’t deliver results
They were looking for a partner to deliver the same level of experience to their loyal customers online as they do in their stores.
In store, an assistant could discuss style preferences, sizing and the current trends with a customer. The generic personalization solutions they’d tried for their ecommerce store didn’t take into account this complexity, and the results fell short of what was needed.
Working with Mapp Fashion, Seasalt Cornwall had found a partner whose personalization software was designed specifically for fashion – understanding the impact of seasonality, trends, taste, body shapes etc.
Using Mapp Fashion, the Digital Team at Seasalt Cornwall launched personalized similar items and outfits on their Product Description Pages.
Now, every visitor coming to their website is shown personalized outfits and styling recommendations, based on their unique preferences. They’re able to provide inspiration to their customers by showing the versatility of a garment for different occasions, whether that be ‘Casual’ or ‘Creative Work’.
As a result of their strategy, using Mapp Fashion’s fashion-specific personalization software, Seasalt Cornwall saw an uplift of 1.5% Revenue per Visitor. This contributes to their profit improvements laid out in their core strategy.
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