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Since 2015, EMP has relied on Mapp to make data‑driven decisions. The shift from summer 2024 to summer 2025 shows a significant growth.
Since 2015, EMP has been using Mapp Intelligence to make decisions across the entire customer journey based on reliable data, and to continuously optimise its online store. With the help of Mapp Intelligence, EMP reports impressive growth from summer 2024 to summer 2025. This uplift in a traditionally quiet time for retail is driven by the festival season, a peak time for the fan‑merchandising retailer.
When comparing the periods of May–July 2024 and May–July 2025, the benefit of precise measurement and rapid iteration becomes clear. The EMP-teams from UI/UX, site merchandising, data intelligence and the channel managers all work on shared dashboards that can be translated directly into activation or optimisation measures.
Traffic
Product Page Views
Exit Rate (Login)
A few examples: live reports allow minute‑by‑minute control during ongoing campaigns and UI roll‑outs. The raw data exports connect standard and custom KPIs with internal reporting pipelines, forming the foundation for consistent KPIs and clear responsibilities.
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EMP sees more targeted entries into product worlds, fewer checkout drop‑offs at critical conversion points, and a conversion improvement that speaks for itself.
Want to find out more about how Mapp can help improve your fashion retail performance?
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