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About us

WHY MAPP
The Tech.
The Company.
The People.
See why Mapp stands out as the wise choice.

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Mapp Marketing Cloud

Collect and analyze your customer data with AI to personalize your marketing messages across your website, email, SMS, push notifications, and apps, based on customer behavior.

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Product Overview ›

Solutions for Your Business

Customer Data
Platform

Our Customer Data Platform (CDP) unifies your data, providing you with a single actionable customer view. Learn more ›

Artificial
Intelligence

Predict what your customers will do next with Mapp AI assistant, to drive smarter campaigns and boost engagement. Learn more ›

Advanced
Personalization

Create personalized experiences based on who your customers are and what they want, making every touchpoint count. Learn more ›

Marketing
Automation

Simply develop and execute a robust cross-channel marketing strategy to boost engagement by reaching your customers wherever they are. Learn more ›

Digital
Analytics

Our powerful analytics solution digs deeper into your data, producing actionable insights to help you optimize your marketing activities. Learn more ›
Go to the Mapp Marketing Cloud Guided Tour ›
Channel Overview ›

Some of our success stories

1.1M

Subscribers to Ella's Kitchen Friends Program

See Case Study ›

69%

Open Rate for Phone Upgrade Campaign

See Case Study ›

225%

Increase in Engagement Rate

See Case Study ›

15%

Growth in CTR

See Case Study ›

667%

Conversion Rate Increase

See Case Study ›

45-65%

Email Open Rate Average

See Case Study ›

400K

New Contacts With Campaign

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Integrating your Martech stack

Easily integrate Mapp Marketing Cloud with the rest of your marketing ecosystem. Data is more readily absorbed and unified with our flexible APIs.

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Mapp Integrations

Featured now

PRACTITIONERS GUIDE TO IMPLEMENTING MACH

This resource distils complex MACH concepts into clear, actionable insights based on the diverse experiences of industry leaders. Whether you’re just starting out or looking to refine your existing MACH strategies, this is an invaluable resource for your digital transformation efforts.

Download the eGuide›

10 Tactics to Improve Your Marketing

This guide is designed to help marketers implement high-impact strategies for better engagement and increased ROI. Each tactic includes main challenges to address, implementation benefits and steps, success metrics, and practical tips.

Download the Playbook›

2024 Digital Marketing Benchmark

Over the last four years, we’ve surveyed marketing professionals to understand the state of digital marketing, how B2C marketers performed in the past, and what their priorities and strategies look like going forward. Fill in the survey now to have your say, as well as find out what other European marketers are saying.

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Mapp AI Assistant

Delivering smart notifications in real-time, user-centric predictions and AI-powered content, it's your extra pair of hands that will make your marketing efficient and stress-free.

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Hear what our customers have to say

From Retail & eCommerce to Finance and Publishing, Mapp Marketing Cloud helps more than 3,000 businesses from across diverse industries.

Mapp's technology helped us grow through an unprecedented time (20-21), delivering crucial customer comms, at speed. Since then, using Mapp’s platform we have built out our contact strategies with the breadth of first-party data at our disposal, creating a highly personalised customer experience. The team at Mapp have always been on hand to support us – whether that’s been making efficiencies through automation or introducing an entirely new channel – and we look forward to continuing our work together, to encourage customers old and new to buy healthy, organic food that puts our planet first.
Nick Glover
Customer Loyalty Manager
We believe Mapp Marketing Cloud will really assist in our knowledge of our consumers here at Pan Macmillan. The insights we can start to gain using real-time web analytics will be invaluable in shaping our product launches and creating a personalized approach to our marketing. Our onboarding onto Mapp Marketing Cloud has been super smooth and we were fully up in running really quickly! We’re looking forward to understanding our consumers further and increasing our engagement rates.
John Duncan Browne
Technology Director
We knew that, as a rule, you need to first know your customers' needs, alongside when to contact them and what to offer them. It’s why we chose Mapp Marketing Cloud to integrate PBSL’s multiple data sources and unify them into one place – from our physical branches to our website.
Suzana Bulearca
Chief Marketing Officer
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