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Mapp Fashion
Turn Inspiration Into Conversion

Inspire the Buy.
Personalised Outfits,
On-Brand for Every Occasion.

Show each shopper how to wear your pieces beautifully, on-brand, in their size, taste, and matching their taste. Our stylist-guided AI expands one look into variations that reflect your brand DNA across PDP, PLP, email, and app.

The Problem

Fashion sells through inspiration, not rows of products.

From shop windows and social media to catwalks, customers see outfits and imagine how to wear them. Online should do the same, at scale.

Shoppers want styling that fits their body, taste, and occasion, not a generic grid. Static modules spark engagement, but true performance comes when styling adapts to the individual. To unlock this, product data must be rich, consistent, and fashion-specific.

Fashion-Fluent AI

The Solution

AI-Personalised Outfits

A fashion-specific engine that turns every product into on-brand, occasion-ready looks tailored to each shopper. It starts with your campaign imagery, learns your brand’s styling DNA, and scales it across PDPs, PLPs, app, and CRM. Each outfit adapts to size, taste, and context while staying true to your creative rules. Built on 50–70+ fashion-grade attributes per SKU, it ensures coherence in color, silhouette, price, and stock.

Brand Guardrails That Deliver Growth

01: Start with your creative seed.

02: Encode your brand DNA.

03: Built on fashion‑grade data.

04: Occasion & availability aware.

05: Personalised for customer/product.

06: API‑first & cross‑channel.

Onsite Performance Uplift (%)

CRM & Lifecycle

Outcomes That Drive Profitable Growth

Proven results that drive revenue, efficiency, and customer satisfaction across the entire shopping experience.

Request Shopping Feed Audit

Where It Drives Value in the Journey

First-time Visitors

Inspire immediately with occasion‑ready looks; highlight versatility (“work, weekend, event”) to turn inspiration into clicks.

Repeat Customers

Move 1st → 2nd purchase with timely outfits via email/app; deepen category adoption.

Loyal Customers

Grow LTV by evolving style profiles and complementing owned items where data allows.

Outfits in Email = CRM Rocket Fuel

Personalised, timed outfit emails to each shopper consistently beat BAU/segmented sends, with tests showing up to 2–3× revenue per email. Apply the same logic to triggered flows (browse, price‑drop, back‑in‑stock) for compounding gains.

API-First. Render Anywhere Your Customer Shops

Proven results that drive revenue, efficiency, and customer satisfaction across the entire shopping experience.

Primary KPIs: PDP RPV, attach rate, UPT, CVR; email revenue per send

Controls: guard against contamination from other recs; ensure OOS & size‑aware variants

Decision Rule: pre‑agreed thresholds to scale ahead of peak

Time to Value: ~4 weeks typical

Q&A

Yes. We encode your brand rules and collaborate with stylists so every look reads like you, even as it adapts to the customer and occasion.

We use your editorial/model look as the creative anchor and generate variations that extend the story to different end uses—work, weekend, event, travel.

Outfits show only in‑stock, size‑relevant complements and auto‑swap when inventory changes.

No—but results climb as attributes deepen. We enrich product semantics (50–70+ features) and keep them consistent seasonally.

No item is ever completely new: rich attributes carry known visit and sales propensities, so outfits for new‑in are accurate from day one.

Web PDP/PLP, app, email, and in‑store clienteling; API‑first and future‑friendly.

Ready to Unlock Smarter Marketing?

See what Mapp Fashion can do for your business