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Drive Higher Margin & Reduce Returns.
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Mapp Fashion
Turn understanding into growth

Help Every Shopper Find the
Right Product Every Time

Shopping for fashion is personal. Your customers expect you to understand their size, preferences and lifestyle to deliver recommendations that show you understand them. To achieve profitable growth, you need to make sure that fragmentation, return rates, seasons and trends are all understood.

The Right Product, in the Right Size, at the Right Moment

Product Discovery That Speaks Fashion

We combine deep product attribution (fit, style, occasion, trend) with models trained specifically for fashion behaviour (size, returns, seasons, micro-trends) to power discovery that is curated, not commoditised. Delight your customers by ensuring they feel understood and that you “get them” every time they return to your site.

For First-time Visitors

  • Intent-led categories
  • Adaptive filters
  • Cold-start recommendations

For returning customers

  • “Because you liked…”
  • Size-aware results
  • Cross-journey continuity

What Shoppers See

  • Similar & Better Alternatives
  • Occasion & Trend Edits
  • Smart Sort & Filters

How it Works

01: Enrich:

We augment your catalogue with fashion-grade attributes (style, silhouette, occasion, modesty, climate, trend).

02: Model

Fashion-specific recommendation models predict what they’ll buy—and keep. Our models are fine tuned for your brand.

03: Orchestrate

APIs and plug-ins power modules on PLP, PDP, cart, homepage, search, app, and email.

04: Learn

Real-time behavioural signals and returns data sharpen relevance and reduce fit-related churn.

The Outcome You Can Expect

  • Higher conversion & AOV through relevant alternatives and complements with a customer’s taste fully understood.
  • Lower returns by promoting items that match personal fit & style preferences.
  • Faster paths to product with intent-led navigation and size-aware filters.
  • Better sell-through as inventory, trend, and price elasticity inform what gets surfaced.

Request Shopping Feed Audit
Mapp Fashion

Built For Fashion Teams

On-brand by default

You control tone, imagery, and rules; we handle the heavy lifting.

Speed to value

Pre-built modules and feeds, minimal development lift, and measurable impact.

Trade with confidence

Decision-ready insights for merchandising, CRM, and buying, not just marketing.

Where it lives

On site & in app
PLP, PDP, cart, and homepage modules.

Search & Merch
enriched attributes supercharge relevance and recovery.

Email
personalised product & outfit blocks that refresh at open.

Paid & Shopping Feeds
cleaner data improves ROAS and acquisition efficiency.

Integrations

Works with modern commerce platforms, CMS, ESPs, and CDPs. Flexible APIs, tags, and feeds mean faster rollouts and lower engineering overhead.

Q&A

It’s trained on fashion-specific signals (fit, style, occasion, trend) and enriched attribution, so suggestions feel styled—not random.

Yes. Creative controls ensure modules, outfits, and copy stay on brand, seasonally relevant, and regionally appropriate.

Most retailers start with PLP/PDP modules and email blocks, then expand to search and paid channels in phased sprints.

Ready to Unlock Smarter Marketing?

See what Mapp Fashion can do for your business…