Mapp Blog

In a world where doing “slightly better” no longer guarantees survival, fashion retail needs a new kind of growth playbook. At Fashion Decoded, Mairi Fairley made the case for bold, intelligent reinvention — and why...

Fashion marketers are under pressure to do more with less, while staying ahead of fast-changing consumer trends. This recap from Fashion Decoded reveals four key strategies to stay profitable and relevant.

Fashion Decoded is where the industry takes action. Hosted by Mapp at London’s 180 Studios, this event brings together forward-thinking leaders to tackle fashion’s biggest challenges head-on.

Shoptalk Europe wasn’t about hype this year, it was about hard truths. Retailers are done browsing and they’ve never been so ready to fix what’s broken, starting with product data and AI that actually fits...

In fashion retail, the pressure is on. Brands are fighting for profitability in an environment where speed, precision, and relevance are everything. But there’s a catch: AI alone is not the holy grail.

The future of fashion retail is here, but many brands are still speaking the wrong language.

We spoke to 30+ fashion retail leaders and the message was clear: the stack is sophisticated, but disconnected. What’s missing? A shared language that connects customer intent to product data.

Fashion marketing in 2025 demands a new approach, driven by data, personalization, and purpose. Discover how you can adapt and download Mapp’s Fashion Marketing Playbook for 10 practical tactics and strategies.

Spring brings fresh trends and fresh challenges. Short product cycles and high acquisition costs mean fashion brands must move fast. With AI and predictive analytics, you can optimize stock, personalize campaigns, and boost loyalty.

Dressipi captivated the German retail market at eTail Berlin. From a standing-room-only masterclass to conversations with industry giants like Zalando and Decathlon: the perfect blend of personalization and profitability is what fashion retailers need.

From leveraging AI to enhance personalization to bridging the gap between data and experience, Sarah explains how brands can unlock deeper customer understanding and drive smarter marketing strategies.