Event Recap: Dressipi Enters the German Market at eTail Berlin

What a Welcome!

Last week at eTail Germany in Berlin, I had the pleasure of introducing Dressipi to the German market for the very first time – and I’m thrilled to say I couldn’t have asked for a warmer welcome.

Our Masterclass session – “The Why Behind the Buy” – was fully booked, with nearly 40 attendees taking their seats (and a few more hoping to squeeze in). It ended up being the most attended speaker slot of the entire event, which speaks volumes about the relevance of the topic: how AI can help fashion brands improve product data, drive better customer experiences, and address one of the industry’s biggest challenges: the cashflow dilemma and the ongoing balancing act between personalization, profitability, and relevant product data.

Dressipi’s Fashion Intelligence capabilities – such as predictive recommendations, rich product data, and AI-driven insights – sparked a lot of interest, especially now that our platform is part of Mapp Marketing Cloud. Mapp packs the tools to turn that intelligence into real-time marketing action across email, web, app and beyond.

The booth was buzzing throughout the event – possibly thanks to the black-and-pink giveaways, but definitely because of the powerful joint story we’re telling. We had great visits with some of the biggest names in fashion retail, including Red Bull’s AlphaTauri, On AG, JD Sports, Peter Hahn, Tom Tailor, Mytheresa, Decathlon, and even Zalando.

My personal takeaways:

• The German retail scene is open, curious, and asking all the right questions
• There’s a real appetite for AI – the kind that’s useful, not just impressive
• The Dressipi x Mapp combination is buzzing with excitement

A huge thank you to everyone who came to the session, stopped by the stand, and helped make Dressipi’s first outing in Germany such a success. We’re excited about what’s next!

All About the Dressipi Acquisition: ›