Brands are being engaged on more channels than ever before; from social media to email to mobile, consumers can choose their favorite way of interacting with companies. Mapp Cloud advances brands’ customer engagement through a robust cross-channel marketing platform, enabling you to be where the consumer is.
Mapp Engage monitors customer behavior and initiates hyper-personalized messages in real time across email, social, mobile push, in-app messaging, SMS, microsites, and paid media. This
allows you to develop meaningful and seamless customer engagement, nurturing customers from initial interest to brand advocate.
Drag & Drop Campaign Builder
Drag and drop user criteria and campaign actions for each target audience and stack them like blocks with Mapp’s Whiteboard for true marketing automation. Design campaign blueprints, with the help of customer journey mapping, such as onboarding experiences, upsell efforts, and churn prevention campaigns.
Mapp’s reliable customer insights provide the foundation for your cross-channel marketing efforts, customer engagement, and one-to-one personalization. Access rich customer datasets that include customer behavior and spending patterns to segment the right audience. No other platform can provide the level of granular marketing analytics and customer insights and combine it with cross-channel engagement.
Send messages triggered by consumers’ real-time engagement with your brand to make the most impact. Automated, personalized communications are distributed in the most suitable marketing channel, at the right time, with the optimal contact frequency to target and nurture customers.