Discover the Fashion Fluent AI that Helps Retail Brands
Drive Higher Margin & Reduce Returns.
Check out Mapp Fashion now! ›

Mapp Marketing Cloud Overview


Clients

Partners

Become a partner
Join our partner community and help your customers deliver insight-led customer experiences.

Learn more ›
Our latest posts on digital marketing.
Access to guides, case studies, webinars & more.
Develop your knowledge at your own pace with Mapp learning tools!
SIGN UP FOR OUR NEWSLETTER

By clicking the "Submit" button, you subscribe to our marketing newsletter and confirm that you accept our Privacy Notice. We may perform statistical analysis of your engagement with us. You may withdraw your consent at any time.

About us

Why Mapp
The Tech.
The Company.
The People.
See why Mapp stands out as the wise choice.

Read more ›
Mapp Fashion
Search that speaks human

Filters Don’t Match
How People Shop.

Connect product facts to how customers actually speak.
Translate natural language into attributes across search, filters, and PLPs so the right options surface first.

See results in 4‑weeks Try the Facet Coverage Demo

Why this hurts more now

Onsite discovery is attribute‑first. Let your data lead.

Intent Moved to Attributes

Shoppers filter by fit, fabric, occasion, trend, climate not just “Dresses > Midi.”

Variant Sprawl Breaks Relevance

Duplicate colour/size pages, weak canonicals, and missing variant awareness confuse search and facets.

Inconsistent Facts = Broken Journeys

PDP says one thing, filters say another, and search says neither.

Local Language Matters

Sweater” vs “jumper,” “wine” vs “burgundy,” UK/EU/US size conversions. Consistency wins every time.

Why Mapp Fashion

Don’t add more copy. Publish one product truth for onsite.

The Onsite Solution

Make merch, search, and filters speak fluent fashion

Facet & Navigation Redesign (intent-led)

  • Map occasion/benefit/fit hubs
  • Normalize colour families (wine ⇄ burgundy), length, sleeve, neckline, rise, stretch.
  • Define facet logic (show/hide rules, AND/OR behaviour), no‑dead‑end defaults, and canonical parent/variant structure.

Search Relevance & Synonyms

  • Build customer‑language dictionaries, and size conversions (UK/EU/US).
  • Tie attribute boosts to merch strategy with guardrails.
  • “No results” fallbacks: intent relaxation (e.g., drop sleeve but keep fabric/occasion), in‑stock variant substitution.

Product Detail Completeness & Consistency

  • Ensure PDP attribute blocks match filter/search vocab (not separate prose).
  • Variant‑aware PDP behaviour (size/colour switching that doesn’t create duplicate pages).

Governance & QA (CIO‑safe)

  • Accuracy targets on critical attributes (e.g., dress length ≥95%, neckline ≥90%).
  • Human‑in‑the‑loop QA, approvals, SSO/SCIM, audit logs, and rollbacks.
  • Minutes‑level propagation of attribute changes across PDP/PLP/search.

Measurement

  • Primary KPIs: zero‑result searches ↓, filter engagement ↑, search‑to‑PDP CTR ↑.
  • Secondary: add‑to‑cart rate ↑, PDP conversion ↑, bounce ↓.
  • Guardrails: returns (fit/size guidance should reduce them).

Ready to see what we can implement for you in just 4 weeks?

Book a demo now

Low Effort, Fast Proof

01: Launch

Go-live in only weeks

02: Integrate

We integrate with your CMS/search; no replatform required.

03: Collaborate

Your team reviews and approves. We do the heavy lifting.

Q&A

Copy ≠ structure. Filters and search need customer‑language attributes (fit, fabric, occasion, trend, climate). When schema, PDP, and search share the same facts, findability and conversion rise.

Yes. We supply normalized attributes and synonym packs and work with your search provider to align boosts, facets, and no‑results logic.

We target ≥95% accuracy on critical attributes with human‑in‑the‑loop QA, approvals, audit logs, and rollbacks.

No. Attribute updates propagate in minutes to PDP/PLP/search. You approve; we publish.

Yes. You’ll see results in 4 weeks. Primary: zero‑results ↓, filter engagement ↑, search‑to‑PDP CTR ↑. Secondary: add‑to‑cart, PDP conversion.

Yes. Synonym packs, size conversions (UK/EU/US), and trend terms are governed and QA’d before publish.

Ready to Unlock Smarter Marketing?

See what Mapp Fashion can do for your business…

Talk to us