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Mapp Fashion
Search that speaks human

Filters Don’t Match
How People Shop.

Connect product facts to how customers actually speak.
Translate natural language into attributes across search, filters, and PLPs so the right options surface first.

See results in 4‑weeks Learn more about Mapp Fashion

Onsite discovery is attribute‑first.

Let your data lead.

Intent Moved to Attributes

Shoppers filter by fit, fabric, occasion, trend, climate not just “Dresses > Midi.”

Variant Sprawl Breaks Relevance

Duplicate colour/size pages and missing variants confuse search and facets.

Inconsistent Facts = Broken Journeys

PDP says one thing, filters say another, and search says neither.

Local Language Matters

“Sweater” vs “jumper,” “wine” vs “burgundy,” UK/EU/US size conversions. Consistency wins every time.

Publish one product truth for onsite.

Make merch, search, and filters speak fluent fashion

Facet & Navigation Redesign (intent-led)

  • Map occasion/benefit/fit hubs
  • Normalize colour families, length, sleeve, neckline, rise, stretch
  • Define facet logic, no‑dead‑end defaults, and canonical parent/variant structure

Search Relevance & Synonyms

  • Build customer‑language dictionaries, and size conversions
  • Tie attribute boosts to merch strategy with guardrails
  • “No results” fallbacks

Product Detail Completeness & Consistency

  • Ensure PDP attribute blocks match filter/search vocab
  • Variant‑aware PDP behaviour

Governance & QA (CIO‑safe)

  • Accuracy targets on critical attributes
  • Human‑in‑the‑loop QA, approvals, SSO/SCIM, audit logs, and rollbacks
  • Minutes‑level propagation of attribute changes across PDP/PLP/search

Measurement

  • Primary KPIs: zero‑result searches ↓, filter engagement ↑, search‑to‑PDP CTR ↑
  • Secondary: add‑to‑cart rate ↑, PDP conversion ↑, bounce ↓
  • Guardrails: returns

Ready to see what we can implement for you in just 4 weeks?

Book a demo now

Low Effort, Fast Proof

01: Launch

Go-live in only weeks

02: Integrate

We integrate with your CMS/search; no replatform required.

03: Collaborate

Your team reviews and approves. We do the heavy lifting.

Q&A

Copy ≠ structure. Filters and search need customer‑language attributes (fit, fabric, occasion, trend, climate). When schema, PDP, and search share the same facts, findability and conversion rise.

Yes. We supply normalized attributes and synonym packs and work with your search provider to align boosts, facets, and no‑results logic.

We target ≥95% accuracy on critical attributes with human‑in‑the‑loop QA, approvals, audit logs, and rollbacks.

No. Attribute updates propagate in minutes to PDP/PLP/search. You approve; we publish.

Yes. You’ll see results in 4 weeks. Primary: zero‑results ↓, filter engagement ↑, search‑to‑PDP CTR ↑. Secondary: add‑to‑cart, PDP conversion.

Yes. Synonym packs, size conversions (UK/EU/US), and trend terms are governed and QA’d before publish.

Ready to Unlock Smarter Marketing?

See what Mapp Fashion can do for your business…

Talk to us