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The Company.
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Mapp Fashion
Inspire The Buy

Personalised, On Brand Emails
That Convert Every Time

Show each subscriber a beautiful brand story and a bespoke product edit that fits their size, taste, and intent. Start from your campaign creative. Our fashion specific AI expands it into themed newsletters, BAU sends, and post purchase styling. Edits are always in-stock and available in size on open.

Start 4 Week Pilot Program Read more

The Problem

  • Brand stories aren’t one-size-fits-all. Your most loyal customers open your emails but static “best sellers” or generic grids rarely reflect each person’s style, size, or occasion.
  • Static modules prove appetite but don’t personalise. Engagement is there but performance unlocks when the edit adapts to the individual. 
  • Data gaps happen. You still need consistent results when a contact has limited history. 

Why Mapp Fashion

The Solution

Personalised Emails: Tailor every story to every customer

Themed Emails: campaign-led personalisation

Align each newsletter to your fashion calendar: Denim Drop, Holiday Party-wear, Work-wear and then tailor it to every subscriber’s preferences and size.

BAU Emails

Replace static blocks with dynamic, real-time recommendations across weekly newsletters and triggers.

Post-Purchase Emails

Turn a thank you into inspiration. Reinforce the purchase and show how to wear the item.

Governance

01: Start with Your Creative Seed

Use your editorial/campaign look and extend the story per customer.

02: Encode Your Brand DNA

Pairing rules, silhouettes, palettes, price ladders. So every email still reflects the brand.

03: Availability & Size Awareness at Open

Only show instock, sizerelevant products; autoswap when inventory changes.

04: Robust When Data is Thin

“Brand Specific Cocktail” fallback ensures consistent performance.

05: ESP/API First

Works with your existing ESP, rendering via server-side images/links and standard tracking.

Outcomes that Matter

  • Themed Emails: +90% newsletter revenue, +50% conversion rate, +15% CTR, +15% AOV.  
  • BAU Emails: +20% newsletter revenue, +15% conversion rate, +5% AOV.  
  • PostPurchase Emails: +89% CTR, +155% conversion rate, +200% revenue per email.  
  • Example A/B proof (retailer on SFMC): +22.7% revenue, +6.2% AOV, +15% transactions vs. standard emails.  
Book a demo with our team

Where It Drives Value in the Journey

Themed newsletters that feel editorial and personal push more clicks to PDP/PLP.

BAU modules keep newsletters fresh, relevant, and in-stock at open.

Styling inspiration builds satisfaction and prompts high-intent cross-sell.

Q&A

Yes. We work from your creative, encode brand rules, and (for themed work) involve fashion stylists so every version feels like you. 

We only show in-stock products and check availability at open; size rules ensure relevance.

No. Results improve as attributes deepen; we help standardise fashion-grade semantics over time.

“Cocktail” fallback models provide strong recommendations until signals build. 

Newsletters, triggered emails, app, and the web; using your current ESP and standard assets. 

Ready to Unlock Smarter Marketing?

Start a proof (4–8 weeks, with BAU pilot option)

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