hyper-personalized customer journeys

Advanced segmentation

“Understand your customers” Campaigns
With the two-way sync of customer data, you can create powerful segments based on insights from both platforms. Leverage business knowledge and experience to build precise customer profiles, including:

• Advanced models like Mapp’s RFM (Recency, Frequency, Monetary) analysis directly in Nosto, along with other behavioral insights.
• Precise, high-impact segments based on customer lifetime value, purchase frequency, and engagement patterns, empowering you to drive hyper-personalized, cross-channel campaigns that resonate deeply with your audience..

PRODUCT RECOMMENDATIONS

Personalize messages to your buyers
Recommend products that go well with the currently viewed product or cart content – via Product pages, Category pages, email and at checkout.

Some ideas:

• Inspire customers with the most popular and trending products.
• Welcome returning visitors by recommending products based on each individual customer’s buying affinities.
• Recommend what other customers viewed or bought after using the same search term.
• Leverage social proof (UGC) and showcase your products in real-life situations

Onsite Pop-ups

Time-limited special offers and one-time discounts
Trigger pop-ups and hand out offers based on predictions made by AI for when they will have the most impact.
What you can expect:

• reduced cart abandonment
• increased e-mail subscriptions
• decrease in hesitant customers by showing them relevant offers

search & merch

Category merchandising & search categories
You can automatically change product order and selection according to shopper behavior and affinity as well as deploy search & categories listings onto an online store.
We show you how:

• Intelligently merchandise search results to meet specific business goals
• Capture high-intent behavioral data from shoppers using your search bar, and use it to dynamically adapt what they’re shown thereafter
• Improve long-tail queries, by finding similar data using approximate nearest neighbor (ANN) algorithms.
• Tailor the frontend search experience so you remain on-brand