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Moving beyond a legacy ESP to deliver personalised, data-driven guest communications across a diverse portfolio.
Elevate engagement and loyalty with smarter, insight-led campaigns powered by Mapp Marketing Cloud.
Mapp, together with certified partner Jarrang, is proud to announce the successful migration of Exclusive Collection’s email marketing programme to Mapp Marketing Cloud.
This strategic move empowers Exclusive Collection to deliver personalised communications that highlight the unique character of its award-winning hotels, spas, and hospitality experiences.
Email remains at the heart of Exclusive Collection’s marketing strategy, enabling the brand to build meaningful guest relationships, strengthen loyalty, and showcase exceptional experiences across its diverse portfolio – from luxury hotels and a renowned cookery school to a championship golf club.
Recognising the need for advanced segmentation, automation, and actionable insights, Jarrang guided Exclusive Collection through a seamless migration to Mapp’s platform. Leveraging Mapp’s powerful capabilities, Exclusive Collection’s marketing team can now unlock new opportunities to engage leisure travellers, corporate clients, and loyalty members with tailored, relevant communications.
As a long-standing partner, Jarrang plays a vital role in shaping Exclusive Collection’s CRM and email strategy. From discovery and tailored setup to ongoing optimisation and campaign analysis, Jarrang’s hands-on approach ensures Exclusive Collection can focus on wider marketing goals, confident their communications are powered by Mapp.
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