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Discover 10 tailored marketing tactics designed exclusively for fashion and lifestyle brands. This playbook is your runway-ready guide to creating customer experiences that drive profit and loyalty.
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Marketing for fashion products – whether in retail or eCommerce – isn’t just about creativity; it requires a deep connection with your audience. At Mapp & Dressipi, we believe the foundation of impactful customer experiences lies in truly understanding your audience through data-driven insights. Whether you’re looking to attract new shoppers, foster loyalty, or transform casual browsers into devoted advocates, your marketing efforts need to resonate with your customers.
This playbook is your go-to resource, packed with actionable insights & strategies to help you drive profit and improve loyalty.
Turn your abandoned cart emails into a personalized shopping experience that truly delights the customer. With strong underlying data, AI models can predict customer intent in real time, helping you understand whether to show next best alternatives, different ways to wear the item for that specific customer, or a combination of both.
Use data such as browsing history, past purchases, and customer demographics to tailor product recommendations, homepage banners, and personalized sections on your website.
Offer sneak peeks of upcoming collections, inside access to limited-edition drops, or reward points for reviewing purchases. Promote user-generated content like “Outfit of the Day” posts.
Never miss an event again! Our 2025 eCommerce Marketing Calendar is here to help you plan seasonal campaigns that connect with your audience and maximize your revenue potential. Packed with actionable tips and campaign examples,...
The year-end business is the most profitable time for e-commerce and retail and is, therefore, particularly critical for success. Holiday marketing season is upon us, and with it comes the critical Black Friday, Cyber Weekend,...
We understand the rush: getting that next email campaign out the door is always a priority. But sometimes, taking a step back to fine-tune the details can make all the difference.
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