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Bottega Verde, established in 1972 in Pienza, Tuscany, originated as a herbalist shop and has since become a prominent Italian brand specializing in natural cosmetics. Over the past two decades, the company has expanded its product line significantly, offering a diverse array of beauty products. Today, Bottega Verde distributes these products through a multi-channel approach, including single-brand retail stores, an e-commerce platform, and mail order services.
The selection of Mapp Marketing Cloud by Bottega Verde was motivated by their need to streamline and enhance their technology stack. Mapp distinguished itself with its flexibility and its comprehensive solution that integrates cross-channel automation, advanced analytics, and artificial intelligence capabilities. This integration enables Bottega Verde’s marketing team to manage their digital marketing strategies more cohesively and effectively using a single platform.
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