Welcome to the Mapp Family: Ditano

Ditano, a renowned e-commerce leader in the beauty and personal care industry in Italy, recently integrated into the Naima group, a chain of perfumeries with over 280 stores nationwide. Ditano has always prioritized offering its users and loyal customers a high-quality customer experience.

With the mission of ensuring a seamless, user-friendly, and highly personalized online experience tailored to individual needs, Ditano chose to rely on a technology that supported this vision. Aiming to enhance integration and make the user interface more accessible, the brand opted for a solution that combined flexibility and ease of use.

Advanced Personalization & AI

Ditano, in collaboration with Sidea Group, a certified partner responsible for defining the strategy, will adopt Mapp Marketing Cloud to embark on a path to innovation. By utilizing the entire suite, the brand will leverage advanced features such as Product Recommendations to offer personalized communications to customers. Additionally, the integration of Artificial Intelligence will support business decisions through machine learning, while analytics will provide real-time updates on key performance indicators, ensuring a consistent up-to-date view of business performance.

Towards a valuable customer experience

The first phase of the project involves the complete migration of current operations to the new platform, including the review and optimization of key use cases. Subsequently, Ditano will enrich its strategy with more advanced use cases to ensure consistent and personalized communication with its customers.

With this strategic partnership, Ditano and the entire Naima group look to the future with confidence, ready to further strengthen their position in the beauty market through a personalized and valuable customer experience.

"Mapp Marketing Cloud has proven to be the ideal choice for our goals. The platform not only offers seamless integration with our data model, but also a unique and intuitive interface that has made our operations much easier. This partnership marks a new chapter in our digital marketing strategy. With Mapp, we expect to significantly improve our ability to engage and delight our customers."

Louis DiTano

eCommerce Manager at Ditano