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Webinar

“Keep the Thread:” Encoding Brand DNA into Attribution, Outfitting & CX

“Keep the Thread:” Encoding Brand DNA into Attribution, Outfitting & CX');

NOVEMBER 4th | 3:00 PM (GMT)

Personalisation may help surface your products, but can it show what distinguishes your brand from the rest? In this 30-minute webinar, we’ll show you how to root AI-driven discovery in your fashion brand’s unique style and voice to implement scaled personalisation that feels unmistakably you. We show you why you need a personalisation strategy that honours your voice while driving conversion, affinity, and long-term loyalty.

We will talk about: 

  • Encoding your Brand DNA into every PDP
    Learn how to translate brand rules, styling philosophy, and design moods into structured attributes and context layers that power outfitting, search and recommendations.
  • A recommender built for fashion’s realities
    How product language, size/fit, stock, and context feed a model that protects margin and boosts full-price sell-through.

 

Why? Because brand identity is your competitive edge.

Speakers

Natalie Theo
Style Director, Mapp Fashion
Rachael McAlister
Lead Data Scientist, Mapp Fashion

SIGN UP

“Keep the Thread:” Encoding Brand DNA into Attribution, Outfitting & CX

“Keep the Thread:” Encoding Brand DNA into Attribution, Outfitting & CX');

NOVEMBER 4th | 3:00 PM (GMT)

Personalisation may help surface your products, but can it show what distinguishes your brand from the rest? In this 30-minute webinar, we’ll show you how to root AI-driven discovery in your fashion brand’s unique style and voice to implement scaled personalisation that feels unmistakably you. We show you why you need a personalisation strategy that honours your voice while driving conversion, affinity, and long-term loyalty.

We will talk about: 

  • Encoding your Brand DNA into every PDP
    Learn how to translate brand rules, styling philosophy, and design moods into structured attributes and context layers that power outfitting, search and recommendations.
  • A recommender built for fashion’s realities
    How product language, size/fit, stock, and context feed a model that protects margin and boosts full-price sell-through.

 

Why? Because brand identity is your competitive edge.

SIGN UP