https://mapp.com/resource/webinars/the-future-of-martech-hinges-on-customer-understanding/

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Webinars

Featuring Forrester: The Future of Martech – Closing the Gap Between Insights and Action

Featuring Forrester: The Future of Martech – Closing the Gap Between Insights and Action');

In marketing technology, future success depends on a profound understanding of the customer. It is time to stop making marketing decisions based on gut-feeling and traditional campaign thinking.

In this on demand webinar, Ricardas Montvila, Senior Director, Global Strategy at Mapp, and guest speaker Rusty Warner, Vice President, Principal Analyst at Forrester, discuss how marketers can close the gap between customer data and engagement. Focusing on customer needs will be increasingly essential to deliver real value in the customer experience.

CATCH THE SESSION ON-DEMAND


Webinars

Featuring Forrester: The Future of Martech – Closing the Gap Between Insights and Action

Featuring Forrester: The Future of Martech – Closing the Gap Between Insights and Action');

In marketing technology, future success depends on a profound understanding of the customer. It is time to stop making marketing decisions based on gut-feeling and traditional campaign thinking.

In this on demand webinar, Ricardas Montvila, Senior Director, Global Strategy at Mapp, and guest speaker Rusty Warner, Vice President, Principal Analyst at Forrester, discuss how marketers can close the gap between customer data and engagement. Focusing on customer needs will be increasingly essential to deliver real value in the customer experience.

CATCH THE SESSION ON-DEMAND