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New Playbook: 10 tactics to improve your marketing

This comprehensive guide is designed to help marketers of all levels implement high-impact strategies for better engagement and increased ROI. Each tactic includes main challenges to address, implementation benefits and steps, success metrics, and practical tips.

Inspiring you to improve your marketing

With numerous options available, defining your goals clearly and evaluating each tactic by effort, investment, and value is essential. This comprehensive guide is designed to help marketers of all levels implement high-impact strategies for better engagement and increased ROI. Each tactic includes main challenges to address, implementation benefits and steps, success metrics, and practical tips.

Check out the below for a sneak peek of some of the tactics featured in the playbook.

DOWNLOAD THE PLAYBOOK TO DISCOVER THE REST ›

VIP Content

Make your valuable customers feel like VIPs!

Offer exclusive perks through a VIP program, including early access to sales, special offers, and unique content such as behind-the-scenes looks or previews of new products. This helps improve retention rates.

Challenge: Difficulty in preventing churning high-value customers from moving away from your brand and purchasing from competitors.

Success Metrics:

  • Higher Retention Rates of Valuable Customers
  • Improved Engagement and Conversion Rates
  • Incremental Revenue From VIP purchases

    DOWNLOAD THE PLAYBOOK TO DISCOVER HOW TO IMPLEMENT THIS TACTIC AND MORE ›

    • Smart Alerts

    Imagine having an extra pair of eyes that keeps watch and alerts you to anything out of the ordinary.

    AI acts as this vigilant observer, detecting anomalies in your data and notifying you of unusual metric behaviors. This automated alert system allows you to respond quickly to unexpected changes, adapting to the dynamic shifts in customer behaviors that can occur due to factors like seasonality or particular weekdays.

    Challenge: Monitoring your data to determine anomalies can feel impossible, particularly if you’re not a machine. It becomes overwhelming to try to understand what counts as an anomaly within the ever-changing behavior patterns of customers, to minimize the risk of churning valuable clients or act on the potential revenue-driving opportunities on time.

    Success Metrics:

  • Improved Customer Retention
  • Revenue Stabilization
  • Potential Increase In Sales

    DOWNLOAD THE PLAYBOOK TO DISCOVER HOW TO IMPLEMENT THIS TACTIC AND MORE ›

    • Conversion Attribution

    Want to know what’s working in your marketing?

    Implement conversion attribution to measure how each marketing channel contributes to your final conversion goals. This helps visualize the impact of each channel and understand how they inform and guide prospective customers from awareness to purchase.

    Challenge: Marketers struggle to identify which marketing efforts are truly effective, which can make it difficult to increase budgets and resources internally.

    Success Metrics:

  • Improved ROI
  • Increased conversion rates
  • Higher efficiency in ad spend allocation

    DOWNLOAD THE PLAYBOOK TO DISCOVER HOW TO IMPLEMENT THIS TACTIC AND MORE ›

    • DOWNLOAD THE PLAYBOOK

    Ready to improve your marketing today? Download the playbook now to learn all about the standout marketing tactics that promise to deliver high impact in your campaigns.

    We need your consent to load this form!

    We use a third party to perform the registration for our content. This third party may collect data about your activity. Please review the details and accept the service to complete the registration.

    New Playbook
    10 tactics to improve your marketing

    Inspiring you to improve your marketing

    With numerous options available, defining your goals clearly and evaluating each tactic by effort, investment, and value is essential. This comprehensive guide is designed to help marketers of all levels implement high-impact strategies for better engagement and increased ROI. Each tactic includes main challenges to address, implementation benefits and steps, success metrics, and practical tips.

    Check out the below for a sneak peek of some of the tactics featured in the playbook.

    DOWNLOAD THE PLAYBOOK TO DISCOVER THE REST ›

    VIP Content

    Make your valuable customers feel like VIPs!

    Offer exclusive perks through a VIP program, including early access to sales, special offers, and unique content such as behind-the-scenes looks or previews of new products. This helps improve retention rates.

    Challenge: Difficulty in preventing churning high-value customers from moving away from your brand and purchasing from competitors.

    Success Metrics:

  • Higher Retention Rates of Valuable Customers
  • Improved Engagement and Conversion Rates
  • Incremental Revenue From VIP purchases

    DOWNLOAD THE PLAYBOOK TO DISCOVER HOW TO IMPLEMENT THIS TACTIC AND MORE ›

    • Smart Alerts

    Imagine having an extra pair of eyes that keeps watch and alerts you to anything out of the ordinary.

    AI acts as this vigilant observer, detecting anomalies in your data and notifying you of unusual metric behaviors. This automated alert system allows you to respond quickly to unexpected changes, adapting to the dynamic shifts in customer behaviors that can occur due to factors like seasonality or particular weekdays.

    Challenge: Monitoring your data to determine anomalies can feel impossible, particularly if you’re not a machine. It becomes overwhelming to try to understand what counts as an anomaly within the ever-changing behavior patterns of customers, to minimize the risk of churning valuable clients or act on the potential revenue-driving opportunities on time.

    Success Metrics:

  • Improved Customer Retention
  • Revenue Stabilization
  • Potential Increase In Sales

    DOWNLOAD THE PLAYBOOK TO DISCOVER HOW TO IMPLEMENT THIS TACTIC AND MORE ›

    • Conversion Attribution

    Want to know what’s working in your marketing?

    Implement conversion attribution to measure how each marketing channel contributes to your final conversion goals. This helps visualize the impact of each channel and understand how they inform and guide prospective customers from awareness to purchase.

    Challenge: Marketers struggle to identify which marketing efforts are truly effective, which can make it difficult to increase budgets and resources internally.

    Success Metrics:

  • Improved ROI
  • Increased conversion rates
  • Higher efficiency in ad spend allocation

    DOWNLOAD THE PLAYBOOK TO DISCOVER HOW TO IMPLEMENT THIS TACTIC AND MORE ›

    • DOWNLOAD THE PLAYBOOK

    Ready to improve your marketing today? Download the playbook now to learn all about the standout marketing tactics that promise to deliver high impact in your campaigns.

    We need your consent to load this form!

    We use a third party to perform the registration for our content. This third party may collect data about your activity. Please review the details and accept the service to complete the registration.