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Through the acquisition, Mapp gains access to Webtrekk’s talent and technology underlying their advanced analytics, machine learning, and artificial intelligence. Soon, you will be able to:
"In order for marketers to truly transform data into insights, and insights into action, we wanted to improve our customer intelligence, machine learning, and artificial intelligence to complete our vision.”
To learn more about the acquisition, check out the official press release and our helpful FAQ. Curious about Webtrekk? Visit their website (and see their new logo). Stay tuned for some jaw-dropping innovation coming in the near future!