Mapp and Webtrekk are joining forces so marketers can deliver end-to-end customer experiences powered by advanced analytics and personalization.

Benefits Benefits

Through the acquisition, Mapp gains access to Webtrekk’s talent and technology underlying their advanced analytics, machine learning, and artificial intelligence. Soon, you will be able to:

  • Understand customer behavior with cross-channel campaign reporting
  • Prevent churn with customer scoring, profiling and real-time intelligence
  • Launch personalized campaigns with product and content recommendations
  • Tailor re-engagement campaigns using web behavioral retargeting
  • Optimize engagement across all channels and devices
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Benefits
"In order for marketers to truly transform data into insights, and insights into action, we wanted to improve our customer intelligence, machine learning, and artificial intelligence to complete our vision.”
- Steve Warren CEO of Mapp

Why Mapp and Webtrekk Complement Each Other

To learn more about the acquisition, check out the official press release and our helpful FAQ. Curious about Webtrekk? Visit their website (and see their new logo). Stay tuned for some jaw-dropping innovation coming in the near future!