Discover the Fashion Fluent AI that Helps Retail Brands
Drive Higher Margin & Reduce Returns.
Check out Mapp Fashion now! ›

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About us

Why Mapp
The Tech.
The Company.
The People.
See why Mapp stands out as the wise choice.

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Mapp Fashion

The Why
Behind the Buy

Margins are falling. Cash is tight. Loyalty is low. Teams are stretched. Too many retailers are hooked on short-term tactics like paid search while brand equity erodes. The signs are everywhere: stressed teams chasing clicks, rising acquisition costs, and customers drifting away after their first purchase.

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The Challenge

The CX in Fashion is broken

  • Shoppers Have Changed

    They’re adopting AI tools, shopping through social media, and expecting brands to keep up.

  • Generic Stacks

    Retail platforms speak the language of merchants (categories, SKUs, attributes) and marketers (RFM segments, channel metrics).

  • Siloed Teams

    Marketing, merchandising and site experience optimise for their own KPIs, often at the expense of long-term value creation.

  • Declining Loyalty

    Without personalization that reflects customer mindset and intent, it’s harder to build trust or bring shoppers back.

  • Context-Free Targeting

    Relying on historical RFM data alone means missing the moment. Fashion buying is emotional, not transactional.

The Solution

Mapp Fashion Powers Search, Merch, Personalisation, Content & Styling

  • Every product catalog is enriched with thousands of attributes that reflect how consumers actually shop for fashion.
  • We translate raw catalogue data into shopper-first concepts like style, trend, fit, occasion, climate and body shape.
  • This attribution layer becomes a common language, powering every system in your stack, from search and recommendations to campaigns and analytics.
The Results

The Results Brands Achieve with Mapp Fashion

  • Higher Full Price Sell-Through (FPSTR)

  • Increased conversion and average order value (AoV)

  • Reduced returns

  • More repeat purchases

  • Larger segments of profitable, loyal customers

Fashion speaks its own language

Mapp Fashion bridges the semantic gap with AI + stylists, adapting to the specific challenges of luxury, high-street fashion, and activewear brands.

The Language of
Luxury

Exclusivity and brand DNA define the signature experience. Mapp Fashion enriches product data with refined storytelling guided by expert stylists, keeping every detail true to your brand while maintaining the prestige your customers expect.

The Language of
High-street Fashion

Weekly drops and trend cycles demand speed and accuracy. Mapp Fashion enhances product feeds with contextual attributes that match how customers search and shop, reducing cart abandonment and driving repeat purchases.

The Language of
Activewear

Weekly drops and trend cycles demand speed and accuracy. Mapp Fashion enhances product feeds with contextual attributes that match how customers search and shop, reducing cart abandonment and driving repeat purchases.

Trusted by

What you can do with Mapp Fashion

Real Value, Proven Fast. Every Use Case Can Go Live In 6 Weeks.

Plug-in filters and navigation

Support better product discoverability with intelligent facets, synonyms, and contextual filters that mirror how customers think and search.
Improves: Product Discovery Rate

Enriched shopping feeds

Boost paid performance with product feeds enhanced by attributes like fit, occasion and trend, fully optimized for Google Shopping, Meta & other marketplaces.
Improves: CTR for Paid Ads

PDP content that converts

Enrich product pages with contextual copy that reflects the customer’s mindset, style preferences, and shopping intent, helping them make purchase decisions while staying true to your brand tone.
Improves: Conversion Rate

Personalised outfits & similar items

Recommend complete looks, alternatives, and similar pieces in real time, ready to plug into PDPs, carts or email flows.
Improves: Average Order Value (AOV)

Themed edits for email and web

Create themed emails and landing pages based on product drops and seasonal trends, personalised for each customer and styled with input from fashion experts.
Improves: Email CTR

Lightweight dashboards

Identify which product categories drive conversions, which themed edits resonate, and which facets are most used.
Improves: Actionable Insights Generated

Ready to Discover the Why Behind Your Buyers?

Mapp Fashion helps you build deeper and valuable customer relationships.

Book your Demo