Mapp Blog

In a world where doing “slightly better” no longer guarantees survival, fashion retail needs a new kind of growth playbook. At Fashion Decoded, Mairi Fairley made the case for bold, intelligent reinvention — and why...

Fashion marketers are under pressure to do more with less, while staying ahead of fast-changing consumer trends. This recap from Fashion Decoded reveals four key strategies to stay profitable and relevant.

Fashion Decoded is where the industry takes action. Hosted by Mapp at London’s 180 Studios, this event brings together forward-thinking leaders to tackle fashion’s biggest challenges head-on.

Shoptalk Europe wasn’t about hype this year, it was about hard truths. Retailers are done browsing and they’ve never been so ready to fix what’s broken, starting with product data and AI that actually fits...

In fashion retail, the pressure is on. Brands are fighting for profitability in an environment where speed, precision, and relevance are everything. But there’s a catch: AI alone is not the holy grail.

The future of fashion retail is here, but many brands are still speaking the wrong language.

We spoke to 30+ fashion retail leaders and the message was clear: the stack is sophisticated, but disconnected. What’s missing? A shared language that connects customer intent to product data.

Fashion marketing in 2025 demands a new approach, driven by data, personalization, and purpose. Discover how you can adapt and download Mapp’s Fashion Marketing Playbook for 10 practical tactics and strategies.

Spring brings fresh trends and fresh challenges. Short product cycles and high acquisition costs mean fashion brands must move fast. With AI and predictive analytics, you can optimize stock, personalize campaigns, and boost loyalty.

Dressipi captivated the German retail market at eTail Berlin. From a standing-room-only masterclass to conversations with industry giants like Zalando and Decathlon: the perfect blend of personalization and profitability is what fashion retailers need.

From leveraging AI to enhance personalization to bridging the gap between data and experience, Sarah explains how brands can unlock deeper customer understanding and drive smarter marketing strategies.

Gmail remains the most popular email platform, with over 1.8 billion users worldwide and a market share of more than 30%.

Valentine’s Day is a special occasion that offers an opportunity to connect with your audience and grow your customer base. But it’s extremely competitive. Many brands know it’s a popular commercial holiday and they want...

Accessibility is crucial in email. When your emails are easy to navigate and understand, you connect with more people, build trust, and foster greater engagement.

Your marketing emails might be pushing customers away without you knowing it. Discover how accessibility checkers & testing tools can transform your campaigns from frustrating to inclusive.

Health, wellness, and fitness has become increasingly important across the world. As the demand for related products and services booms, the global wellness market is forecasted to reach a staggering $8.5 trillion USD by 2027. 

Dry January and Veganuary are the perfect opportunity for marketers to connect with health-conscious consumers and introduce them to products and services that support their lifestyles. No marketer’s calendar should be without them! 

Get to Know Your Customers Day is the perfect excuse to revisit and refine the core of all your marketing: customer insights. It’s about cleaning up your data, capturing new insights, and learning more to...

You’re back at your desk, sales are on, and your Valentine’s Day campaign preparations are on schedule. But here’s the thing: Q1 doesn’t have to feel like a placeholder until customers feel like spending again....

As the eCommerce sector braces for what will undoubtedly be a transformative 2025, retailers find themselves at a critical crossroads. The convergence of technological innovation, shifting consumer expectations, and economic recalibration is redefining the landscape.

As we step into 2025, we’re turning the page to an exciting new chapter — one that I’m proud to lead as Mapp’s new CEO. As I settle in, I want to take a moment...

With a background in Business Informatics, experience as a serial entrepreneur, author, and former lecturer at the Berlin School of Economics and Law, Benjamin Dageroth brings rich expertise and hands-on knowledge to the table.

Planning a successful year in eCommerce is more than just marking the big holidays on your calendar — it’s about having a smart strategy, understanding seasonal trends, and knowing how to keep customers engaged all...

Forget doorbusters; this year, Black Friday begins with a password. Around 40% of consumers intend to start holiday shopping in early November. Brands are no longer waiting for Thanksgiving to kick off their deals. We’ve...