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Prénatal’s Customer Success story with Mapp

The State of Digital Marketing in the UK in 2022 – Video

2021 was another challenging year for eCommerce businesses, with continued Covid19 lockdowns causing disruption and changes to consumer habits. Mapp set out to look at how companies across Europe have reshaped their marketing strategies over 2021 and what their priorities were for the year ahead, in the form of a survey. We crunched the data, and now we’re excited to share the final results with you. Watch the video for a sneak peek of the results.

Want to see the full results?

Download the infographic

Mapp Cloud in a minute

Peacocks & Bonmarché Interview (Customer Experience Study)

As part of our Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Bonmarché. Being a clothing and fashion retailer, Bonmarché Peacocks has always been customer-focused. See why their CX strategy is so crucial for their business, and how they use this strategy to ensure ROI.

Download the study here.

Bonmarché Interview (Customer Experience Study) – VIDEO

Gjensidige Interview (Customer Experience Study)

As part of our Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Gjensidige. Being a Norwegian Insurance company, Gjensidige has always been customer-focused. See how they created a CX strategy to improve customer insights, and ultimately customer experience.

JYSK Interview (Customer Experience Study)

As part of our Customer Experience Study 2021 (You can download the study here), we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Jysk. Being a household goods retail chain, JYSK has always been customer-focused. See how they use customer insights to improve personalization, targeting and predict intent.

JYSK Interview (Customer Experience Study) – VIDEO

As part of our Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Jysk. Being a household goods retail chain, JYSK has always been customer-focused. See how they use customer insights to improve personalization, targeting and predict intent.

Download the study here.

Freesat Interview (Customer Experience Study)

As part of our latest Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Freesat. Being a satellite television provider, Freesat has always been customer-focused. See how they found new ways to build a more holistic customer picture using customer behaviour analytics.

In case you haven’t downloaded the Customer Experience study yet, here is where you can find it.

Freesat Interview (Customer Experience Study) – VIDEO

As part of our latest Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Freesat. Being a satellite television provider, Freesat has always been customer-focused. See how they found new ways to build a more holistic customer picture using customer behaviour analytics.

In case you haven’t downloaded the Customer Experience study yet, here is where you can find it.

Annex Cloud Market Movers Interview

Mapp Cloud’s Vice President of Global Strategy Ricardas Montvila takes a deep dive on how insight-led information can provide continuous incremental value to marketers. In his conversation with Annex Cloud’s SVP of Revenue Erin Raese, Ricardas talks briefly about the key challenges for today’s marketers, three current trends that could play a major role in identifying what customers want, and how to activate and leverage insights to create holistic customer experiences that increase lifetime value.

Mapp Cloud in Action: Customer Journey Analysis

Analyze the customer journey to find the quickest paths to conversion. Uncover the most engaged time of the day and week, in order to communicate with customers when it’s actually effective. Also examine customer growth and engagement trends to see, over a period of time, how many customers have been reached compared to before.

Mapp in Action: Boost Cross-Channel Customer Engagement

Orchestrate highly effective marketing messages across all channels. Send automated messages via the most suitable marketing channel, at the right time, with the optimal contact frequency.

Mapp Cloud – Location-based Targeting For Mobile Push

Target your app users in a particular geographical area through geo-fencing and send real-time push notifications. Encourage customers to visit your nearby store and trigger a purchase by sending them the latest news, special offers, and discount coupons.

Mapp Cloud – Improvements To Campaign Dashboards

Our campaign dashboards are now more easily accessible due to the automatic login for Mapp Engage. Once you log into Engage, you are automatically logged into Mapp Intelligence. Between both platforms, data accuracy has also been improved, allowing the statistics shared between Engage and Intelligence to match more precisely.

Direct Mail for Mapp Engage

Your cross-channel marketing can now be enriched with a new channel: Direct Mail. Connect your online and offline marketing activities by leveraging print communications and build end-to-end, personalized experiences for your customers. This new channel can be seamlessly set up within Mapp Cloud.

Mapp Cloud in Action: Marketing Attribution

Developing the right attribution model is a huge opportunity for marketers looking to significantly improve their marketing spend allocation. In this video, we will show you how you can use attribution models to ensure that you are investing the right amount of money in each marketing channel and getting the most out of your budget.

Customer Experience Webinar

Here’s the webinar replay where our VP, Global Strategy – Ricardas Montvila, explores more in depth the key findings of this Customer Experience Study.

For P&G, Season’s Greetings From Around the World

Season’s Greetings From Around the World

Fall Update 2020: Unified Customer Profile

Fall Update 2020: Interactive Email Powered by AMP

Mapp Cloud in Action: Web Personalization

Mapp Cloud in Action: Smart Coupons

Mapp Cloud in Action: Smart Alerts

Mapp Cloud in Action: Post Purchase

Mapp Cloud in Action: Actionable Insights

Mapp Cloud in Action: Abandoned Basket

Intelligence-Based User Segments

Best Sendout Time

Mobile Rich Push messages

Mapp Engage

Mapp Engage

Mapp Acquire

How Interactivity Can Help Your Emails Stand Out From The Crowd

Grow Your Database with Advent Calendars this Holiday Season

3 Ways To Ensure a Good Deliverability this Black Friday