Resource Media: Videos

2021 was another challenging year for eCommerce businesses, with continued Covid19 lockdowns causing disruption and changes to consumer habits. Mapp set out to look at how companies across Europe have reshaped their marketing strategies over 2021 and what their priorities were for the year ahead, in the form of a survey. We crunched the data, and now we’re excited to share the final results with you. Watch the video for a sneak peek of the results.

Want to see the full results?

Download the infographic

As part of our Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Bonmarché. Being a clothing and fashion retailer, Bonmarché Peacocks has always been customer-focused. See why their CX strategy is so crucial for their business, and how they use this strategy to ensure ROI.

Download the study here.

As part of our Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Gjensidige. Being a Norwegian Insurance company, Gjensidige has always been customer-focused. See how they created a CX strategy to improve customer insights, and ultimately customer experience.

As part of our Customer Experience Study 2021 (You can download the study here), we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Jysk. Being a household goods retail chain, JYSK has always been customer-focused. See how they use customer insights to improve personalization, targeting and predict intent.

As part of our Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Jysk. Being a household goods retail chain, JYSK has always been customer-focused. See how they use customer insights to improve personalization, targeting and predict intent.

Download the study here.

As part of our latest Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Freesat. Being a satellite television provider, Freesat has always been customer-focused. See how they found new ways to build a more holistic customer picture using customer behaviour analytics.

In case you haven’t downloaded the Customer Experience study yet, here is where you can find it.

Analyze the customer journey to find the quickest paths to conversion. Uncover the most engaged time of the day and week, in order to communicate with customers when it’s actually effective. Also examine customer growth and engagement trends to see, over a period of time, how many customers have been reached compared to before.

Developing the right attribution model is a huge opportunity for marketers looking to significantly improve their marketing spend allocation. In this video, we will show you how you can use attribution models to ensure that you are investing the right amount of money in each marketing channel and getting the most out of your budget.

Here’s the webinar replay where our VP, Global Strategy – Ricardas Montvila, explores more in depth the key findings of this Customer Experience Study.