Welcoming 2025 with our new CEO, James Brooke

As we step into 2025, we’re turning the page to an exciting new chapter — one that I’m proud to lead as Mapp’s new CEO. As I settle in, I want to take a moment to wish you all a fantastic holiday season!🥂 It’s been a whirlwind of a year, and I’m truly grateful for the trust and support from our clients, partners, and the remarkable Mapp team. Already, I’ve seen how much we can achieve together, and I’m excited to see what we can accomplish moving forward.

2025 is now set to be a game-changer for Mapp. This is a time of transformation, where AI innovation and customer-centric strategies reshape the eCommerce landscape. Together, we will seize new opportunities and constantly improve the way we are delivering value to our clients.

But to give 2024 the close it deserves, I want to highlight the accomplishments and successes that we’ve achieved this year…

A New Era Of Leadership At Mapp

This year marks a pivotal moment for the company, with the introduction of two key leadership roles.

Joining me is Duncan Love, our new Chief Financial Officer, whose financial expertise and strategic insights will be instrumental as we drive the next phase of growth.

Together, we are committed to building on Mapp’s success, fostering innovation, and growing relationships with our clients and partners as we navigate this transformative era.

Mapp Marketing Cloud Product Updates

In 2024, Mapp Marketing Cloud underwent significant advancements designed to help marketers thrive in a data-driven, privacy-first world – embracing the power of AI and maximizing the potential of personalization:

• Mapp AI Chat: this conversational interface provides real-time, actionable insights, empowering marketers to optimize campaigns with greater speed and precision. Fully privacy-compliant, it allows Mapp users to optimize campaigns faster, making analytics more accessible and impactful. Discover Mapp's New AI Chat
• Enhanced Personalization, Deeper Analytics, Better Customer Activation: we’ve rolled out significant upgrades throughout our entire platform to improve personalization, campaign orchestration, and data analysis, helping marketers achieve their full potential with seamless, AI-powered insights. Check out all Mapp releases here
• Mapp Marketing Cloud Use Cases: throughout the year, we've created a series of use cases and how-to, to help our customers boost engagement, and drive greater revenue with Mapp's suite of tools: Find out more here
• Powerful Integrations For More Advanced Personalization Capabilities: lastly, we partnered up with two technology vendors to create integrations that would bring personalization to the next level for our customers:
  • Mapp x trbo integration
  • Mapp x Nosto integration

New Clients and Expanded Partnerships

We’re very proud to have welcomed new global clients, including:

Our partner network has also grown significantly thanks to new collaborations with organizations like Y-Tech, trbo, and Jarrang. These partnerships are a testament to our commitment to enhancing global reach and delivering exceptional value to our clients.

Find out more about our exciting customers success stories at this link.

Key Events & Industry Collaboration

In 2024, we launched the first edition of our flagship event, Mapp Innovate, which took place in three major cities – London, Milan, and Berlin. The event brought together industry leaders and marketers to explore AI innovation and advanced personalization. In London, speakers from Cadbury’s and Farrow & Ball shared strategies for leveraging AI to enhance the CX. In Milan, Prènatal and Class Editori showcased how advanced personalization drives engagement and growth. In Berlin, Telekom presented insights on composable commerce and its role in shaping digital transformation.

Beyond Innovate, we ensured our clients felt truly valued throughout the year. Bespoke workshops, held in person, gave clients the opportunity to dive deeper into product capabilities and strategic use of Mapp’s technology. Exclusive events like stadium hospitality and private dinners created relaxed and convivial settings where marketers could network and exchange ideas. For those with compelling success stories, we provided opportunities to shine as speakers at prominent industry events like IRX and eCommerce Expo in the UK, and Netcomm Forum in Italy.

Mapp’s Impactful Year with MACH

Have a look at some the MACH + Mapp Success Stories:

• Flaconi Switches To Real-time Marketing
• PBSL Group Constructs Personalized Customer Experiences to Drive 80% Online Revenue Growth

Key Resources & Content from 2024

This year, we delivered actionable resources to help marketers stay ahead of the competition and optimize their strategies, focusing on:

• Marketer’s Guide to First-Party Data: a deep dive into leveraging first-party data in a privacy-first era.
• Practitioners Guide to Implementing MACH: a step-by-step approach to creating flexible, future-proof eCommerce solutions.
• 10 Tactics to Improve Your Marketing: actionable strategies to optimize campaigns and drive growth.
• 2024 Digital Marketing Benchmark UK: key insights to help marketers measure performance and stay competitive.
• 2025 eCommerce Marketing Calendar: your ultimate guide to planning campaigns for every season next year

Stay up-to-date with the latest content from Mapp, and subscribe to our monthly newsletter!

Hot Topics in 2025

• AI as a Catalyst for Change: from AI shopping agents that transform the customer experience to operational advancements like demand forecasting, AI will play a pivotal role in reshaping eCommerce. Mapp’s AI-driven tools will empower brands to stay ahead by delivering efficiency, personalization, and deeper insights.
• The Loyalty Revolution: rising acquisition costs drive a shift from transactional models to loyalty-focused strategies. In 2025, the brands that prioritize lifetime value will not only retain customers but thrive. Concepts like "share of wardrobe" in fashion reshape how brands embed themselves into consumers’ lives.
• Privacy and Trust as Competitive Advantages: trust is becoming a cornerstone of customer relationships as privacy regulations tighten. In 2025, success will come to those who embrace transparency, leverage first-party data, and respect consumer preferences.
• Composability and Flexibility: the era of rigid, monolithic systems is behind us. Businesses that adopt flexible, composable technologies will have the agility needed to innovate and scale in today’s fast-moving environment.
• The Omnichannel Imperative: seamless integration across digital and physical touchpoints is no longer optional. With apps becoming vital tools for personalization and data capture, retailers must ensure their omnichannel strategies are unified and customer-first.

My Take on Trends That Will Define 2025 and Beyond ›

2025 is not about waiting for the perfect conditions — it’s about taking bold steps forward, experimenting, and embracing change. As we navigate this transformative year, Mapp will be right there with you, providing the tools, insights, and support needed to thrive.

Thank you for being part of this journey. On behalf of the entire Mapp team, I wish you a joyful holiday season and a successful New Year. Here’s to a future filled with opportunity and growth!

Warm regards,
James Brooke
CEO, Mapp