OpenX

OpenX

Powering People‑Based Marketing Across the Open Web

We create programmatic marketplaces where premium publishers and app developers can best monetize their content by connecting with leading advertisers that value their audiences. People first, reaching every digitally addressable adult across every device, screen and household on the open web.

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Vendor category:
Advertising
Mapp Connect available
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Passing targeted audiences for programmatic advertising (re-targeting). Audiences can be specifically included in / excluded from programmatic campaigns

Adding visitors to audiences in real-time

Removing visitors from audiences in real-time

Tracking clicks on adverts (click tracking)

Tracking views of adverts (impression tracking)

Configuration Procedure:

1. Navigate to Mapp Acquire / DMP
2. Click on the person icon in the upper right hand corner of your screen
3. Select Settings
4. Select Integrations
5. Click on the enable switch for the OpenX integration
6. Fill in your country ID and Agency ID.
7. Click ‘ACTIVATE INTEGRATION’ to complete the enablement of the OpenX integration.