Discover the Fashion Fluent AI that Helps Retail Brands
Drive Higher Margin & Reduce Returns.
Check out Mapp Fashion now! ›

Mapp Marketing Cloud Overview


Clients

Partners

Become a partner
Join our partner community and help your customers deliver insight-led customer experiences.

Learn more ›
Our latest posts on digital marketing.
Access to guides, case studies, webinars & more.
Develop your knowledge at your own pace with Mapp learning tools!
SIGN UP FOR OUR NEWSLETTER

By clicking the "Submit" button, you subscribe to our marketing newsletter and confirm that you accept our Privacy Notice. We may perform statistical analysis of your engagement with us. You may withdraw your consent at any time.

About us

Why Mapp
The Tech.
The Company.
The People.
See why Mapp stands out as the wise choice.

Read more ›
Mapp Fashion
AI won’t guess, It’ll skip you

Be the Answer
Customers Choose

Answer engines increasingly recommend and transact. Publishing customer‑language, structured, and consistent product attributes turns brands into sources that AI cites, trusts, and showcases. This helps shoppers move from question to purchase with confidence.

Publish AEO-Ready attributes See How AEO/GEO Works

Why the time is now

  • Shoppers search in natural language
  • Consistent PDPs, schemas, and feeds boost retrieval
  • Variant and localized data improve product discovery
  • LLMs enable in-chat Instant Checkout
  • Clean, structured data powers contextual understanding

Why Brands Get Excluded

Your site speaks SKU; AI engines speak in the language of your customer.



Pages and schema miss occasion, aesthetic/vibe, and fit/feel/flow. These are the signals models look for.



Facts drift between PDP, schema, and feed; trust drops and you’re not cited.



Variants aren’t modelled; LLMs and crawlers can’t associate size/colour families with one product truth.

Local language gaps (jumper/sweater; burgundy/wine; UK↔EU↔US sizes) hurt relevance by market.

Why Mapp Fashion

Outcomes that Matter

  • Answer inclusion up: higher likelihood to be cited in high intent AI Overviews, ChatGPT, and Perplexity.
  • Rich results stability: fewer schema errors, better eligibility.
  • Cross-market visibility: locale-ready facts improve inclusion and CTR by country.
Book a demo with our team
Fashion-Fluent AI

What You Actually Buy

Schema That Speaks Shopper

We deliver variant-aware schema, customer-language attributes and snippets, locale rules (synonyms + size conversions), and parity monitoring.

We Slot Into Your Stack, Not Your Ads

We align with your CMS, PIM, and feed tools via file or API; we don’t touch ad accounts.

Governance That Scales

Governance: accuracy targets (≥95% on critical attributes), approvals, SSO/SCIM, audit logs, rollbacks.

From Source to Shopper in Minutes

Freshness goals measured in minutes from source change → PDP → schema → feed.

Q&A

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) make your products retrievable and citeable by AI systems (Google AI Overviews, ChatGPT, Perplexity) through clean, structured product facts that match customer language. (Source: Vogue Business)

We deliver the product-facts layer: customer-language attributes, variant-aware JSON-LD, locale synonyms/size conversions, answer-ready snippets, and parity monitoring—so engines and agencies have truth they can trust.

Publish variant-aware schema plus concise, sourceable PDP facts (occasion, fit/feel/flow, fabric, care) that stay consistent across PDP, schema, and feed. Inclusion is tied to clean, consistent, structured facts. (Source: Vogue Business)

Yes—governed synonyms and UK/EU/US size conversions; locale-ready schema and copy for en-GB, en-US, fr-FR, de-DE, it-IT (expandable).

Facts come from governed attributes with source lineage, approvals, and rollbacks; snippets are verifiable and kept in sync with schema.

Yes—bidirectional patterns and file/API delivery. We supply answer-ready product data; your teams publish through existing systems.

Ready to Unlock Smarter Marketing?

See what Mapp Fashion can do for your business…

Talk to us