Discover the Fashion Fluent AI that Helps Retail Brands
Drive Higher Margin & Reduce Returns.
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Mapp Fashion

Discover the Why Behind the Buy

Margins down. Costs up. Loyalty gone.
Retailers hooked on quick wins are burning
out their teams and their brands.

The Root Causes

Shoppers Have Changed
They’re adopting AI tools, shopping through social media, and expecting brands to keep up.
Stacks Are Generic
Retail platforms speak the language of merchants and marketers, not of the modern shopper.
Teams Are Siloed
Marketing, merchandising and experience optimise their own KPIs at the expense of long-term value.

Introducing a Shared Language

Seamlessly connecting your brand and your customers

Trusted by Over 300 Leading Global Fashion Brands

Fashion-Fluent AI

The Mapp Fashion Difference

Shopper Intelligence

Every catalogue’s packed with thousands of shopper-first attributes: style, trend, fit, occasion, climate, body shape, and more.

Retail Linguistics

Attribution layers create a shared language of fashion, turning raw product data into the way customers actually think and shop.

Connected Commerce

Shared language powers the entire retail stack, from search and recommendations to campaigns and analytics.

Real Value, Proven Fast.

Google Ads Match Shopper Intent

Enrich feeds with the language of your customer so Shopping & PPC match real intent.

Improves: ROAS by 38%

Visible in AI Answers

Generated natural language product metadata LLM’s can parse and surface in AI overviews, without losing your brand voice.

Improves: Visibility in High Intent AI Traffic

Guide Shoppers to
What They Want

Enable customers to find what they are looking
for by using relevant, consistent, shopper friendly language.

Improves: Product Discovery Rate, Search
Exits and Add to Cart

Style Inspiration
Drives Confidence
and Conversion

Show the versatility of every product for every shopper for every occasion, grounded in stock and rules.

Improves: AOV by 10%, Conversion Rate by 5%, Units Per Transaction

Fashion Is Personal. 
Recs Should Be Too

Use production data, customer propensities, intent and mission to recommend what fits and gets kept.

Improves: Conversion Rate by 5%

Personalised Edits
Drive Inspiration and Engagement

Enable customers to find what they are looking
for by using relevant, consistent, shopper
friendly language.

Improves: Product Discovery Rate, Search Exits and Add to Cart

The Results

Higher Full Price Sell-Through (FPSTR)

Unlock higher margins by matching every shopper with what they truly want, at full price.

Increased Conversion & Average order Value

Help shoppers find what they love faster, and inspire them to buy more when they do.

More Repeated Purchases

Turn first-time buyers into loyal customers with smarter, personalised experiences.

Larger Segments of Profitable, Loyal Customers

Identify and grow the customers who drive your business forward.

Ready to Unlock Smarter Marketing?

See what Mapp Fashion can do for your business