Data as a Service

eXelate segments, Nielsen’s proprietary and highly curated mix of offline/online data, spans multiple behaviors and audiences. The eXelate data pool consists of over 200 anonymous data providers, which are reviewed and put thorough a QA process prior to being added to the Nielsen Marketing Cloud ecosystem.

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Custom Audiences

Exelate has a completely native integration within the Mapp Cloud. Please contact your Mapp Account Manager to activate this integration for you.

We will also need you to retrieve the following information from Exelate and provide it to the Mapp DMP support team:
– S3 Bucket
– Access Token
– Secret Access Key