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The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

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Vendor category:
Mapp Connect available
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Programmatic Advertising

Custom Audiences

Lookalike Audiences

The Trade Desk has a completely native integration with Mapp Cloud.

Configuration Procedure:

1. Navigate to Mapp Acquire / DMP

2. Click on the person icon in the upper right hand corner of your screen

3. Select Settings

4. Select Integrations

5. Click on the enable switch for the The Trade Desk integration

6. Fill in your Advertiser ID and Secret Key

7. Click ‘ACTIVATE INTEGRATION’ to complete the enablement of the The Trade Desk integration.