Discover the Fashion Fluent AI that Helps Retail Brands
Drive Higher Margin & Reduce Returns.
Check out Mapp Fashion now! ›

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Why Mapp
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The Company.
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Mapp Fashion

The Why
Behind the Buy

Margins are falling. Cash is tight. Loyalty is low. Teams are stretched. Too many retailers are hooked on short-term tactics like paid search while brand equity erodes. The signs are everywhere: stressed teams chasing clicks, rising acquisition costs, and customers drifting away after their first purchase.

Discover more Request a demo
The Challenge

The CX in Fashion is broken

  • Shoppers Have Changed

    They’re adopting AI tools, shopping through social media, and expecting brands to keep up.

  • Generic Stacks

    Retail platforms speak the language of merchants (categories, SKUs, attributes) and marketers (RFM segments, channel metrics).

  • Siloed Teams

    Marketing, merchandising and site experience optimise for their own KPIs, often at the expense of long-term value creation.

  • Declining Loyalty

    Without personalization that reflects customer mindset and intent, it’s harder to build trust or bring shoppers back.

  • Context-Free Targeting

    Relying on historical RFM data alone means missing the moment. Fashion buying is emotional, not transactional.

The Solution

Mapp Fashion Powers Search, Merch, Personalisation, Content & Styling

  • Every product catalog is enriched with thousands of attributes that reflect how consumers actually shop for fashion.
  • We translate raw catalogue data into shopper-first concepts like style, trend, fit, occasion, climate and body shape.
  • This attribution layer becomes a common language, powering every system in your stack, from search and recommendations to campaigns and analytics.
The Results

The Results Brands Achieve with Mapp Fashion

  • Higher Full Price Sell-Through (FPSTR)

  • Increased conversion and average order value (AoV)

  • Reduced returns

  • More repeat purchases

  • Larger segments of profitable, loyal customers

Fashion speaks its own language

Mapp Fashion bridges the semantic gap with AI + stylists, adapting to the specific challenges of luxury, high-street fashion, and activewear brands.

The Language of
Luxury

Exclusivity and brand DNA define the signature experience. Mapp Fashion enriches product data with refined storytelling guided by expert stylists, keeping every detail true to your brand while maintaining the prestige your customers expect.

The Language of
High-street Fashion

Weekly drops and trend cycles demand speed and accuracy. Mapp Fashion enhances product feeds with contextual attributes that match how customers search and shop, reducing cart abandonment and driving repeat purchases.

The Language of
Activewear

Weekly drops and trend cycles demand speed and accuracy. Mapp Fashion enhances product feeds with contextual attributes that match how customers search and shop, reducing cart abandonment and driving repeat purchases.

Trusted by

What you can do with Mapp Fashion

Real Value, Proven Fast. Every Use Case Can Go Live In 6 Weeks.

Google Ads Miss Shopper Intent

Enrich feeds with the language of your customer so Shopping & PPC match real intent.

Improves: ROAS ↑38%

Invisible in AI Answers

Generated natural language product metadata LLMs can parse and surface in AI overviews, without losing your brand voice.

Improves: Visibility in High Intent AI Traffic ↑

Shoppers Can’t Find What They Want Onsite

Enable customers to find what they are looking for by using relevant, consistent shopper friendly language.

Improves: Product discovery rate ↑, search exits ↓, add to cart ↑

Style Inspiration Drives Confidence and Conversion

Show the versatility of every product for every shopper for every occasion, grounded in stock and rules.

Improves: AOV 10%↑, conversion rate 5%↑, units per transaction ↑

Fashion is Personal. Recs Should Be Too

Use product data, customer propensities, intent and mission to recommend what fits and gets kept.

Improves: Conversion rate 5%↑, return rate 10%↓, margin ↑

Personalised Edits Drive Inspiration and Intent

Assemble theme led edits per customer from live inventory and intent signals.

Improves: Email CTR ↑, revenue per send 20%↑, session quality ↑

Ready to Discover the Why Behind Your Buyers?

Mapp Fashion helps you build deeper and valuable customer relationships.

Book your Demo